編按：近日，EE Times-China在深圳舉辦了無(wú)晶圓廠(fables) CEO論壇暨頒獎(jiǎng)活動(dòng)，EE Times美國(guó)版前主編，現(xiàn)任首席國(guó)際記者的吉田順子（Junko Yoshida）也參加了活動(dòng)。會(huì)后，像大部分來(lái)到深圳的外國(guó)人士一樣，她也去逛了一圈華強(qiáng)北，并寫(xiě)了這么一篇圖文并茂的游記。面對(duì)多如牛毛的中國(guó)手機(jī)品牌，順子姐姐被雷到了……
你可能知道華為、中興、聯(lián)想和酷派這些中國(guó)智能手機(jī)品牌，但你知道科特、魅族、四季風(fēng)、ThL和卓普嗎？
中國(guó)智能手機(jī)市場(chǎng)快速增長(zhǎng)，涌現(xiàn)出這么多新手機(jī)品牌并不令人意外。畢竟，中國(guó)人喜歡追逐熱點(diǎn)市場(chǎng)。
中國(guó)仍然存在所謂的白牌(即山寨)廠商。他們利用標(biāo)準(zhǔn)化元件組裝產(chǎn)品，然后向運(yùn)營(yíng)商、OEM/ODM甚至灰市銷售?，F(xiàn)在，一些非品牌本地手機(jī)設(shè)計(jì)公司變得更加聰明，紛紛調(diào)整商業(yè)模式并向食物鏈高處前進(jìn)。
這些新品牌的目標(biāo)仍然是國(guó)內(nèi)市場(chǎng)。但必須注意，廠商不僅是在智能手機(jī)上貼上自己的品牌。他們努力按照蘋(píng)果專賣店的樣式打造具有獨(dú)特品牌的完整店鋪，而不是在擁擠的零售商店出售手機(jī)。大多數(shù)智能手機(jī)都通過(guò)零售商店銷售。
我說(shuō)的店面，是指深圳華強(qiáng)路的一個(gè)小房間，與曼哈頓和帕洛阿爾托的蘋(píng)果專賣店根本不是一個(gè)概念。而且，中國(guó)廠商打出了一個(gè)新標(biāo)語(yǔ)：品牌至上。
誰(shuí)是中國(guó)智能手機(jī)市場(chǎng)中的領(lǐng)先者？(出貨量份額)
Source:IHS iSuppli Research, August, 2012FiQesmc
科特、魅族、四季風(fēng)、ThL和卓普，其中許多是最近12個(gè)月才出現(xiàn)的品牌，距離IHS iSuppli公司的中國(guó)10大品牌排行榜還有很遠(yuǎn)的距離。但是，這些后起之秀很有魄力，許多已推出了5英寸屏幕的智能手機(jī)。
這是我們最近考察深圳消費(fèi)電子市場(chǎng)發(fā)現(xiàn)的一些情況。
深圳歡迎你
FiQesmc
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我們從哪里開(kāi)始？
考察路線從深圳華強(qiáng)北路開(kāi)始。
FiQesmc
華強(qiáng)
這是全球聞名的華強(qiáng)電子市場(chǎng)，這里可以買到用于生產(chǎn)原型或DIY的任何產(chǎn)品：電纜，元件，芯片。
FiQesmc
賽格廣場(chǎng)
賽格廣場(chǎng)就在華強(qiáng)路對(duì)面，里面有許多銷售電子元件的店鋪，但以系統(tǒng)為主。
FiQesmc
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
本文下一頁(yè)：5英寸屏幕手機(jī)！
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四季風(fēng)？
沿著華強(qiáng)路向南走，可以看到更多的品牌智能手機(jī)店面。四季風(fēng)是新出現(xiàn)的智能手機(jī)品牌之一。
FiQesmc
5英寸屏幕
不，這不是三星Galaxy SIII。四季風(fēng)的最新款N899基于安卓4.0，配備5英寸屏幕。
FiQesmc
科特
科特也是一個(gè)新的智能手機(jī)品牌，在華強(qiáng)路有自己的店面。
FiQesmc
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
本文下一頁(yè)：這是平板電腦
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另一款5英寸屏幕手機(jī)！
科特KT998屏幕也是5英寸。這款智能手機(jī)最初定價(jià)是250美元，已降到220美元。
FiQesmc
店面內(nèi)部
店面可能很窄，但有足夠的深度來(lái)展示科特的系列智能手機(jī)型號(hào)。
FiQesmc
這是平板電腦
科特還銷售一款媒體平板，定價(jià)是190美元。注意，產(chǎn)品介紹上寫(xiě)的是采用聯(lián)發(fā)科技的應(yīng)用處理器MTK6575 (Cortex A9 1.0 GHz).。
FiQesmc
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3D智能手機(jī)
在卓普的攤位，最突出的是一款3D智能手機(jī)ZP 200?？赡苈阊塾^看3D內(nèi)容。
FiQesmc
卓普的配置參數(shù)
這是卓普3D智能手機(jī)的配置參數(shù)。報(bào)價(jià)是250美元。
FiQesmc
ThL
ThL是另一個(gè)新出現(xiàn)的中國(guó)智能手機(jī)品牌。ThL W1配備雙核Cortex-A9，采用安卓4.0，4.3英寸屏幕，分辨率是960 x 540 (QHD)
FiQesmc
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魅族
魅族智能手機(jī)在中國(guó)以外實(shí)際上沒(méi)有什么名氣。它的MX手機(jī)(其商店展示的型號(hào)，采用Flyme 1.0操作系統(tǒng)(相當(dāng)于安卓4.0))，配備三星Exynos 4212處理器(雙核Cortex-A9，1.5 GHz)。采用4英寸屏幕，分辨率是960 x 640。
FiQesmc
酷派
你可能聽(tīng)說(shuō)過(guò)酷派，據(jù)IHS iSuppli，酷派現(xiàn)在是中國(guó)第三大智能手機(jī)品牌。這款手機(jī)是TD-SCDMA/GSM手機(jī)，采用5英寸屏幕。
FiQesmc
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
本文下一頁(yè)：出貨量&平均銷售價(jià)格
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中國(guó)智能手機(jī)出貨量
(單位：百萬(wàn)部)
注意今年TD-SCDMA手機(jī)大發(fā)展。
Source:半導(dǎo)體應(yīng)用聯(lián)盟FiQesmc
智能手機(jī)、芯片組的平均銷售價(jià)格
2012年下半年，超低端智能手機(jī)開(kāi)始涌入中國(guó)智能手機(jī)市場(chǎng)。
Source:Deutsche AG/香港FiQesmc
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
參考英文原文：Slideshow: New (Chinese) handsets you’ve never heard of，by Junko Yoshida
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Slideshow: New (Chinese) handsets you’ve never heard of
Junko Yoshida
Huawei, ZTE, Lenovo and Coolpad are the Chinese smartphone brands you probably know. But what about Kente, Meizu, SGiFe, ThL or Zopo?
SHENZHEN, China – Huawei, ZTE, Lenovo and Coolpad are the Chinese smartphone brands you probably know. But what about Kente, Meizu, SGiFe, ThL or Zopo?
As the Chinese smartphone market surges, few should be surprised to see so many new brands popping up. After all, the Chinese like nothing better than a hot market.
So-called white box vendors (or "Shanzai," as they are sometimes called, even though it sounds derogatory) still exist in China. They assemble products from standardized parts and sell them to operators, OEMs/ODMs or even to the gray market. Now, some of the non-branded, local mobile handset design houses are wising up, changing their business model and moving up the food chain.
The target for these new brands remains domestic. But it’s important to note that vendors are not just slapping brand names onto generic smartphones. They’ve made a conscious effort to create a whole storefront with a unique brand, a la, the Apple Store, rather than selling in crowded retail shops where a vast array of smartphones are sold.
When I say storefront, I mean a cubbyhole on Huanqiang Road here, nothing like the sleek Apple stores in Manhattan and Palo Alto. Still, Chinese manufacturers have a new slogan: Branding matters.
Who leads China smartphone market? (% share based on unit shipment)
(Source: IHS iSuppli Research, August, 2012)
New brands like Kente, Meizu, SgiFe, ThL and Zopo – many of which have emerged in the last 12 months – have a ways to go before they can crack IHS iSuppli’s Chinese Top Ten. Nonetheless, these upstarts are thinking big, and many already offer a 5-inch-screen smartphone.
Here's what we found during a recent tour of Shenzhen's consumer electronics outlets.
Welcome to Shenzhen
Where do we start?
The tour starts at Huanqiang North Road in Shenzhen.
Huanqiang
Here’s the world’s famous electronics market on Huanqiang Road, where you can buy anything — cables, components, chips that you need for prototyping or for DIY projects.
Saige
The Saige building located just across the street from Huanqiang, houses vendors selling electronics components, but the emphasis is on systems.
SGiFe?
Walk south down the Huangiang Road and you begin to see more branded smartphone store fronts. SGiFe is one of the new smartphone brands.
5-inch screen
No, this is not Samsung’s Galaxy SIII. SGiFe’s newest N899, based on Android 4.0, comes with a 5-inch screen.
Kente
Kente is another new smartphone brand, now with its own store on Huanqiang Road.
Another 5-inch screen!
Kente’s KT998 also features a 5-inch screen. The smartphone, originally priced at $250, is marked down to $220.
Inside the store
Storefront may be narrow. but they have enough depth to showcase a range of Kente’s smartphones models.
Here come the tablets
Kente also sells a media tablet. This one is priced at $190. Notice that its flyer says it features MediaTek’s apps processor, the MTK6575 (Cortex A9 1.0 GHz).
3-D smartphone
At Zopo’s entrance, most prominently showcased is a 3-D smartphone, the ZP 200. Presumably, you can watch 3-D with the unaided eye.
Zopo's spec
Zopo’s 3-D smartphone specification is shown here. The price quoted here is $250.
ThL
ThL is another new Chinese smartphone brand. The model ThL W1 features dual-core Cortex-A9, running on Android 4.0, a 4.3-inch screen at 960 x 540 (QHD) resolution.
Meizu
The Meizu smartphone is virtually unknown outside Chine. Its MX model (shown on display at its store runs on an OS called Flyme 1.0 (equivalent to Android 4.0) and features Samsung’s Exynos 4212 processor (dual core Cortex-A9 at 1.5 GHz). It has a 4-inch screen with 960 x 640 resolution.
Coolpad
You may have heard of Coolpad, now ranked as the third largest smartphone brand in China, according to IHS iSuppli. This one, a TD-SCDMA/GSM phone, also includes a 5-inch display.
Chinese smartphones shipments
(Millions of units)
Source: Semiconductor Application Union
Notice the huge increase for TD-SCDMA phones this year.
Average selling prices for smartphones, chip sets
Source: Deutsche AG/Hong Kong
Ultra low-end smartphones have started flooding China's smartphone market during the second half of 2012.
責(zé)編：Quentin
