“我用一輛車把一支智能手機(jī)包了起來?！睋?jù)說電動(dòng)車廠Tesla首席執(zhí)行官Elon Musk曾在私底下對(duì)酷愛汽車、且擁有兩臺(tái)Tesla Model S 的Imagination高層Amit Rohatgi說過這樣的話。而當(dāng)筆者在今年國際消費(fèi)性電子展(CES)期間聽過數(shù)場(chǎng)專題演說、參加過幾場(chǎng)記者會(huì)、訪問了幾個(gè)產(chǎn)業(yè)高層之后，了解到Musk并不是唯一有以上想法的人；把一輛車變成智能手機(jī)(或者是把智能手機(jī)變成車子)的概念，正以時(shí)速90英哩的速度往實(shí)現(xiàn)之路邁進(jìn)。 不過我得承認(rèn)，將連網(wǎng)汽車稱做是“有輪子的智能手機(jī)”總讓我覺得有點(diǎn)無趣，可能是那讓我似曾相識(shí)。而從今年CES所傳出的相關(guān)消息，開始有點(diǎn)像是智能手機(jī)問世初期，在世界移動(dòng)通訊大會(huì)(MWC)期間會(huì)看到的報(bào)導(dǎo)，包括與電信業(yè)者新簽的合約、殺手級(jí)服務(wù)與應(yīng)用程序開發(fā)，以及車用信息娛樂系統(tǒng)所采用的單芯片，以及哪種操作系統(tǒng)才是最佳平臺(tái)等永無休止的論戰(zhàn)。 在今年的CES，有充分的證據(jù)可以顯示智能手機(jī)與汽車的結(jié)合，展前之夜Audi總裁Rupert Stadler的專題演說就是一個(gè)最佳范例；這家德國車廠邀請(qǐng)了電信業(yè)者AT&T Mobility首席執(zhí)行官Ralph de la Vega一同上臺(tái)，宣布AT&T將在美國為Audi新型A3提供4G LTE服務(wù)。除了AT&T首席執(zhí)行官，Stadleru的嘉賓還有Nvidia首席執(zhí)行官黃仁勛；他表示：“如果我們正在經(jīng)歷移動(dòng)運(yùn)算革命，汽車將會(huì)是我們最先進(jìn)的移動(dòng)計(jì)算機(jī)?！? 黃仁勛從口袋里拿出了Nvidia的模塊化信息娛樂系統(tǒng)開發(fā)板(modular infotainment board，MIB)，該模塊已經(jīng)進(jìn)駐Audi的車用資通訊娛樂系統(tǒng)；他以這個(gè)為開頭聊起Nvidia最新推出的Tegra K1 “超級(jí)芯片”，表示：“我等不及想看到Audi如何應(yīng)用Tegra K1。”

Nvidia總裁黃仁勛擔(dān)任Audi專題演說嘉賓
Source：EE Times/Junko Yoshida

Delphi展示云端汽車連網(wǎng)系統(tǒng)
Source：EE Times/Junko YoshidaPf1esmc

本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 本文下一頁：汽車廠商比以往更積極討好軟件開發(fā)商

相關(guān)閱讀：
• CES 2014：連網(wǎng)汽車將帶來的沖擊和商機(jī)
• CES2014開展！看各大廠商發(fā)布新品及新策略
• 五花八門創(chuàng)新產(chǎn)品在2014年CES亮相！Pf1esmc

{pagination} 除 了與電信業(yè)者的合作，汽車廠商也比以往更積極討好軟件開發(fā)商──如Ford Motor就宣布，將召開第一場(chǎng)汽車應(yīng)用程序開發(fā)者大會(huì)。應(yīng)用程序商店對(duì)于開發(fā)應(yīng)用程序密集車輛的汽車業(yè)者來說越來越重要，如GM宣布將透過其 MyLink 資通訊娛樂系統(tǒng)提供AppShop應(yīng)用程序在線商店，該服務(wù)將會(huì)是汽車主控屏幕上的一個(gè)常駐圖示，讓用戶能下載各種應(yīng)用程序，并客制化汽車的主控屏幕。 任 何一款選配MyLink 與AppShop 的Chevrolet汽車，將自動(dòng)支持4G LTE；GM表示，將會(huì)有更多應(yīng)用程序進(jìn)駐汽車，但現(xiàn)在只有iHeartRadio、Priceline.com、The Weather Channel、 NPR、Slacker Radio、TuneIn Radio、Cityseeker、Eventseeker、Glympse與 Kaliki等幾種應(yīng)用程序。 在CES眾多汽車相關(guān)消息中，Google是一大焦點(diǎn)，該公司宣布將以產(chǎn)業(yè)聯(lián)盟的形式，推廣 Android平臺(tái)車用資通訊系統(tǒng)；該聯(lián)盟名為“Open Automotive Alliance (OAA)”，成員包括Audi、GM、Hyundai與Honda四家車廠，還有芯片業(yè)者Nvidia。Google似乎是想把在手機(jī)市場(chǎng)的成功模式復(fù) 制到汽車市場(chǎng)──OAA與另一個(gè)產(chǎn)業(yè)聯(lián)盟Open Handset Alliance非常類似，Google以后者成功推動(dòng)了Android在移動(dòng)裝置領(lǐng)域的商業(yè)化。 無疑的，連網(wǎng)汽車對(duì)移動(dòng)應(yīng)用程序供貨商來說是一大福音；而除了Nvidia之外，手機(jī)芯片大廠Qualcomm也準(zhǔn)備進(jìn)軍連網(wǎng)汽車市場(chǎng)。Qualcomm在CES開展前夕宣布推出 汽車等級(jí)Snapdragon處理器，打算利用已經(jīng)在車用蜂窩調(diào)制解調(diào)器市場(chǎng)建立的知名度，搶下汽車業(yè)者的車用資通訊娛樂業(yè)務(wù)商機(jī)。 在 聽到這么多炒熱連網(wǎng)汽車的消息，你如果還想問：“我為何需要讓汽車上網(wǎng)？”這里有個(gè)很實(shí)際的答案：“你能透過無線鏈接更新車內(nèi)的軟件?！?Imagination營銷策略副總裁Rohatgi曾分享過他的一個(gè)經(jīng)驗(yàn)，表示他在駕駛他的Tesla時(shí)，儀表板曾突然閃現(xiàn)“電池系統(tǒng)警報(bào)”的消息；他 當(dāng)時(shí)對(duì)這個(gè)信息一頭霧水，要把車子開回車廠檢修也很麻煩，幸好后來他透過電話與Tesla客服部取得聯(lián)系，他們透過無線連網(wǎng)更新車內(nèi)軟件解決了問題，而且 Rohatgi還是在開車，也不用把車開到維修廠。 Rohatgi問道：“你是否擁有過一輛能‘與時(shí)俱進(jìn)’的車子？”藉由無 線更新軟件，他的Tesla能取得新功能，以及從前沒有的應(yīng)用程序。而在此同時(shí)，Delphi的Winter在拉斯韋加斯透過該公司的云端汽車連網(wǎng)系統(tǒng)發(fā) 現(xiàn)，他兒子的汽車正在科羅拉多州，往滑雪場(chǎng)行駛──身為家長(zhǎng)，這應(yīng)該能說服你換輛連網(wǎng)汽車吧？ 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 編譯：Judith Cheng 參考英文原文：Take a Smartphone & Wrap a Car Around It，by Junko Yoshida

相關(guān)閱讀：
• CES 2014：連網(wǎng)汽車將帶來的沖擊和商機(jī)
• CES2014開展！看各大廠商發(fā)布新品及新策略
• 五花八門創(chuàng)新產(chǎn)品在2014年CES亮相！Pf1esmc

{pagination} Take a Smartphone & Wrap a Car Around It Junko Yoshida, Chief International Correspondent LAS VEGAS — “I took a smartphone and wrapped a car around it.” That’s what Elon Musk, CEO of Tesla, reportedly said in a private conversation with Amit Rohatgi, an executive at Imagination Technologies who loves cars and owns two Tesla’s Model S. As I sit in keynotes, attend press briefings, and meet executives at this year’s International CES, I realize Tesla’s Musk is no longer the only gearhead thinking that way. The perception of a car turning into a smartphone (or a smartphone turning into a car) is a prophecy fulfilling itself at 90 miles an hour. I’d have to admit, though, that calling a connected car “a smartphone on wheels” always makes me a little weary. Possibly because I've been here before. News coming out of CES this year has begun to look a lot like the bulletins that used to come out at the Mobile World Congress in the early days of smartphones. Such stories range from new contracts with mobile service operators, killer service and apps development, details of a “brain” (SoC) that empowers infotainment systems, and a never-ending debate on which operating system is best positioned to dominate the “infotainment” platform. At this year’s CES, evidence of smartphones subsuming cars are plenty. Look no further than the keynote speech by Audi’s Chairman Rupert Stadler Monday night. The German carmaker brought AT&T Mobility CEO Ralph de la Vega on stage, who announced that the carrier will provide 4G LTE connectivity in the new Audi A3 in the United States. Along with AT&T Mobility’s CEO, Audi’s Stadler also trotted out Nvidia CEO Jen-Hsun Huang. Onstage, Huang said, “If we’re in the middle of the mobile computing revolution, then the car is the most advanced mobile computer we have.” He took from his pocket the company’s modular infotainment board (MIB) module that powers Audio’s infotainment systems. That gave Huang a perfect segue way to talk up the company’s newly announced Tegra K1 “super” chip. He noted, “I can’t wait to see what Audi does with Tegra K1.” Nvidia CEO Jen-Hsun Huang on stage during Audi's keynote. (Source: EE Times/Junko Yoshida) Nvidia CEO Jen-Hsun Huang on stage during Audi's keynote. (Source: EE Times/Junko Yoshida) You plug me, I'll plug you, and we'll both drive off together. CES this year also brought more announcements on partnership agreements between car companies and mobile operators. General Motors said that beginning this summer 10 Chevrolet vehicles will have AT&T 4G LTE cellular connections as an option through the OnStar platform. GM also said that the majority of 2015 vehicles in the Chevy lineup will have the connection installed at launch. 4G LTE-equipped cars, essentially mobile hotspots, will allow for faster data transfers from the cloud, letting passengers connect multiple devices simultaneously. GM, however, did not announce pricing for the requisite data packages. Delphi, meanwhile, recently launched in partnership with Verizon Wireless 4G LTE connectivity “add-ons” to vehicles. Through Delphi’s cloud-based automotive connectivity system, users can remotely control, monitor and track their vehicles in real-time through a smartphone, said Kathy Winter, vice president of software and services at Delphi. Delphi shows off its cloud-based automotive connectivity system -- added to Fiat. (Source: EE Times/Junko Yoshida) Delphi shows off its cloud-based automotive connectivity system -- added to Fiat. (Source: EE Times/Junko Yoshida) Car OEMs are cozying up with software developers more than ever before. Ford Motor Co., courting smartphone app developers, is launching what it claims as the industry first developer conference for automotive apps. Apps stores are also becoming crucial for car OEMs working on app-intensive cars. GM announced that it would offer an AppShop through its MyLink infotainment system. The AppShop will be an icon on the homescreen that allows users to download available apps and then customize the car's homescreen. Any Chevrolet optioned with MyLink and AppShop will automatically come with 4G LTE capability. GM says more apps are coming, but for now initial apps include iHeartRadio, Priceline.com, The Weather Channel, NPR, Slacker Radio, TuneIn Radio, Cityseeker, Eventseeker, Glympse, and Kaliki. Among a host of automotive announcements at CES, one of the highlights was Google, which, as we predicted last month, announced a partnership aimed at bringing Android-powered infotainment systems to the car OEMs’ vehicle lineup. The industry alliance, called “The Open Automotive Alliance (OAA)” includes four of the top 10 automakers -- Audi, General Motors, Hyundai, and Honda -- and a chip vendor Nvidia. Using mobile playbook Google, which has taken a page out of its mobile playbook, is applying it to the automotive market. OAA closely resembles another industry alliance, called the Open Handset Alliance, which Google has been leading to drive commercial development of Android for mobile devices. Undoubtedly, the connected car is a boon to mobile chip vendors. Aside from Nvidia, the cellular chip giant Qualcomm is moving into a connected car market big time. Qualcomm unveiled early Monday morning an auto-grade Snapdragon SoC. The company is leveraging its already strong presence in the in-car cellular modem market to advance automakers' telematics business. The mobile chip giant is also joining the brewing in-vehicle infotainment platform battle by introducing Snapdragon automotive solutions. After having heard all the hype around connected cars, if you are still asking, “Why do I need to have my car connected to the rest of the world?,” here’s an answer: over the air software updates for your car. Imagination’s vice president of strategic marketing Rohatgi talked of his own experience when Tesla’s dash suddenly flashed a message of “battery system warning,” while he was driving. Rohatgi had no idea what the message meant and was annoyed by the potential chore of bringing his vehicle into a shop to have it interpreted. Lo and behold, his car got a phone call, while he was still driving. Tesla’s service department was tracking Rohatgi’s car. Rohatgi got help from a service person who walked him through the problem over the phone. Eventually it was solved with an over-the-air software update -- with Rohatgi still rolling along. Rohatgi never had to bring the car into the shop. Rohatgi asked, “Have you ever owned a car that could be ‘improved’ over time?” With over the air software updates, his Tesla gets new features and apps that he didn’t have before. Meanwhile, with Delphi’s cloud-based automotive connectivity system, Delphi’s Kathy Winter, found -- using her phone in Las Vegas -- her son’s car in Colorado, heading for the ski slopes. If I were a mother, this would be enough to sell me on the power of connected cars.