Android 與 iOS 應(yīng)用程序的戰(zhàn)火將在 2014年延伸到汽車領(lǐng)域；隨著原本為手機(jī)設(shè)計(jì)軟件的應(yīng)用程序開(kāi)發(fā)商，將汽車平臺(tái)視為下一個(gè)大商機(jī)，這兩家軟件龍頭的競(jìng)爭(zhēng)煙硝味也越來(lái)越濃。在上周的拉斯維加斯國(guó)際消費(fèi)電子展(以下簡(jiǎn)稱“CES”)上，谷歌與奧迪、通用、本田、現(xiàn)代汽車公司等多家汽車制造商，以及芯片制造商英偉達(dá)，共同成立了“開(kāi)放汽車聯(lián)盟”，希望將谷歌的Android操作系統(tǒng)打造成未來(lái)聯(lián)網(wǎng)汽車的通用平臺(tái)。 這也令谷歌與蘋(píng)果和微軟的戰(zhàn)火蔓延到了新的戰(zhàn)場(chǎng)。蘋(píng)果公司去年宣布將把自家設(shè)備整合到汽車的儀表盤(pán)上，而微軟也在與福特聯(lián)合開(kāi)發(fā)車載語(yǔ)音控制和觸屏技術(shù)。谷歌此次雖聯(lián)手4家排名前10的汽車公司打造共用娛樂(lè)平臺(tái)，不過(guò)成型后依舊會(huì)根據(jù)各品牌特點(diǎn)進(jìn)行“私人訂制”。

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　　奧迪公司有關(guān)負(fù)責(zé)人稱，這個(gè)平臺(tái)可以把消費(fèi)者和最先進(jìn)的汽車技術(shù)聯(lián)系起來(lái)，讓乘員體驗(yàn)到科技創(chuàng)新，不過(guò)我們首先考慮的還是駕駛安全，在這個(gè)前提下來(lái)創(chuàng)造一個(gè)新的人車交互娛樂(lè)系統(tǒng)。 　　通用的有關(guān)負(fù)責(zé)人也表示，這個(gè)平臺(tái)可以讓我們的電子設(shè)備與汽車聯(lián)系在一起，以后也許可以用車載電腦與4G網(wǎng)絡(luò)進(jìn)行對(duì)接。 　　同樣參與該聯(lián)盟的芯片制造商英偉達(dá)(NVIDIA)負(fù)責(zé)人表示，隨著超級(jí)芯片的發(fā)展，未來(lái)車輛的科技含量將大大提高，汽車工業(yè)必將進(jìn)入一個(gè)全新的時(shí)期。 未來(lái)細(xì)節(jié)如何發(fā)展還有待觀察，總之當(dāng)汽車內(nèi)的各種應(yīng)用走向數(shù)字化，就有了讓各方利益關(guān)系人聚集在一起的理由。而其中的爭(zhēng)議在于，未來(lái)誰(shuí)將掌控汽車的用戶接口？是iOS應(yīng)用程序、Android應(yīng)用程序，還是汽車制造商？更重要 的是，誰(shuí)能夠提供最適合汽車駕駛?cè)说?、具備安全性的最佳用戶接口? “車用iOS絕對(duì)會(huì)改變游戲規(guī)則，”Freescale 的汽車應(yīng)用處理器業(yè)務(wù)開(kāi)發(fā)經(jīng)理Dan Loop最近接受EETimes美國(guó)版編輯訪問(wèn)時(shí)表示，與像是Apple這樣的軟件供貨商之合作目標(biāo)，會(huì)是將iPhone的顯示器、以及在iPhone上執(zhí)行的應(yīng)用程序移轉(zhuǎn)到汽車內(nèi)的資通訊娛樂(lè)系統(tǒng)，為了達(dá)成目標(biāo)：“你會(huì)需要汽車內(nèi)部的系統(tǒng)級(jí)整合?！? 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 本文下一頁(yè)：Apple想定義汽車內(nèi)用戶接口的野心已經(jīng)廣為人知

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• CES2014開(kāi)展！看各大廠商發(fā)布新品及新策略
• 華為進(jìn)駐車聯(lián)網(wǎng)，巨頭能否撬動(dòng)產(chǎn)業(yè)變局？
• 發(fā)現(xiàn)未來(lái)汽車電子方案市場(chǎng)的熱點(diǎn)7xKesmc

{pagination} 對(duì)Android來(lái)說(shuō)也是一樣；Google打算采用Miracast，一種透過(guò) WiFi Direct 所形成的點(diǎn)對(duì)點(diǎn)屏幕錄像(screencasting)技術(shù)，讓Android平臺(tái)手機(jī)上的應(yīng)用程序能顯示在車內(nèi)的資通訊娛樂(lè)系統(tǒng)屏幕上；不過(guò)Loop指出，這種方案當(dāng)然是假設(shè)在車內(nèi)有Wi-Fi訊號(hào)。 無(wú)疑現(xiàn)在有許多移動(dòng)裝置消費(fèi)者將設(shè)備帶進(jìn)車子內(nèi)，也重新定義了所謂的“車內(nèi)資通訊娛樂(lè)系統(tǒng)”，但有關(guān)汽車與移動(dòng)裝置之間的兼容性問(wèn)題，也越來(lái)越顯著。Nvidia汽車市場(chǎng)總監(jiān)Danny Shapiro在接受EETimes美國(guó)版編輯訪問(wèn)時(shí)表示：“汽車業(yè)者會(huì)想測(cè)試所有的手機(jī)嗎？或者是手機(jī)業(yè)者會(huì)想在所有的汽車內(nèi)做測(cè)試？”應(yīng)該不會(huì)。 一系列新的手機(jī)應(yīng)用程序能為汽車駕駛?cè)藥?lái)有用的服務(wù)，Shapiro舉例指出，如尋找停車位的手機(jī)應(yīng)用程序，就能與汽車內(nèi)的導(dǎo)航系統(tǒng)整合在一起。問(wèn)題在于，當(dāng)駕駛?cè)碎_(kāi)車的時(shí)候，恐怕無(wú)法分心去繼續(xù)注意手機(jī)內(nèi)的應(yīng)用程序在敘述什么信息。 手機(jī)可以被放在車子里的一個(gè)支架上，或是與車內(nèi)顯示器已無(wú)線或有線方法連結(jié)。不過(guò)Shapiro表示，只是將手機(jī)屏幕映像到車內(nèi)的顯示器上恐怕不是最安全的 解決方案，按照“眼睛看著道路、手握好方向盤(pán)”的原則，汽車駕駛?cè)诉€是需要一種能快速地、免動(dòng)手、免注視地提供必要信息之用戶接口；手機(jī)應(yīng)用程序是會(huì)百分之百吸引使用者注意的設(shè)計(jì)，這汽車上就很危險(xiǎn)：“駕駛?cè)诵枰獌H瞥一眼屏幕就能快速做出決定。” Apple想要藉由車用 iOS來(lái)定義汽車內(nèi)裝置用戶接口的野心已經(jīng)廣為人知，有業(yè)界消息指出，該公司打算把Map地圖應(yīng)用程序與Siri聲控接口整合在一起，占領(lǐng)汽車中控臺(tái)。 有一些汽車廠商正在與Apple合作，但Shapiro指出，也有其他業(yè)者正開(kāi)發(fā)自己的解決方案，如Audi，正積極讓汽車能存取手機(jī)上的內(nèi)容，以及云端 上的實(shí)時(shí)交通路況與停車位信息。 在另一方面，根據(jù)Freescale的Loop之觀察，試圖打造下一代汽車的廠商們，除了正 仰賴硬件技術(shù)實(shí)現(xiàn)先進(jìn)駕駛?cè)溯o助系統(tǒng)(ADAS)，也逐漸意識(shí)到軟件才是支配未來(lái)車內(nèi)資通訊娛樂(lè)系統(tǒng)的主角。無(wú)論該裝置是采用語(yǔ)音或手勢(shì)識(shí)別，能與導(dǎo)航系 統(tǒng)上的地圖軟件更妥善溝通，或是在汽車與智能手機(jī)之間有更好的整合，汽車制造商都需要軟件來(lái)將所有功能綁在一起。 而如NXP全球汽車市場(chǎng)資深業(yè)務(wù)與營(yíng)銷總監(jiān)Drue Freeman所言，即使汽車制造商并不擅長(zhǎng)應(yīng)用程序開(kāi)發(fā)專家，他們對(duì)于開(kāi)發(fā)能為自家品牌帶來(lái)價(jià)值的各種應(yīng)用與生態(tài)系統(tǒng)，仍然是非常明智的。 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 編譯：Judith Cheng 參考英文原文：CES 2014 to Spark Android vs. iOS In-Car Battle，by Junko Yoshida

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• 發(fā)現(xiàn)未來(lái)汽車電子方案市場(chǎng)的熱點(diǎn)7xKesmc

{pagination} CES 2014 to Spark Android vs. iOS In-Car Battle Junko Yoshida Google to announce industry consortium connecting phones with cars MADISON, Wis. — The Android vs. iOS apps battle is coming to the automotive industry in 2014. The fireworks are about to begin between the two software giants, as the automobile platform is becoming the next big thing for app developers traditionally engaged in designing software for mobile phones. Google will come to Las Vegas next month at the International Consumer Electronics Show, ready to roll out the company's response to Apple's iOS in the Car. In addition to Android in the Car, the announcement will involve the formation of an industry consortium and the adoption of communication standards, EE Times has learned. Google's goal, presumably, is to make it easier for developers to design apps for cars. After all, car OEMs aren't exactly known for their skills in developing apps, while no app developers in their right mind would want to develop so many different versions of an app separately -- for Ford, General Motors, BMW, and Toyota. Details are still sketchy. But there is every reason for stakeholders to come together, as the in-vehicle applications have gone digital. Who will control in-car UI? At issues, though, is who will control the user interface for cars -- iPhone apps, Android apps, or carmakers -- and more important, who delivers the best UI in a safe, appropriate mode to drivers. "iOS in the Car is definitely a game changer," said Dan Loop, business development manager, automotive applications processors for Freescale Semiconductors, in a recent interview with EE Times. He explained that the goal of working with a software company like Apple would be to bring iPhone screen, and apps running in iPhones, to the "infotainment" system in a car. For that, "You need system-level integrations in cars." The same applies to Android. Google is planning to use Miracast, a peer-to-peer wireless screencasting standard formed via WiFi Direct, to display apps running on Android phones on an in-car infotainment screen. But of course, Loop noted, that assumes that WiFi signals are present inside a car. There's no question that the mobile devices consumers are bringing into their cars are redefining in-car infotainment. But compatibility issues between cars and mobile devices loom large. In an interview with EE Times, Danny Shapiro, automotive director for Nvidia, asked, "Do carmakers want to test all the phones? Or do phone companies want to test all the cars?" Probably not. A host of new mobile apps can offer services useful to drivers. A parking finder app in your mobile phone, for example, can be integrated with an in-car navigation system, said Shapiro. The hitch is that, while driving, you can't keep consulting your mobile phone to find out what the app says. Mobile phones can be placed in a cradle in a car or connected to an in-car display using either wired or wireless solutions. However, just mirroring a handset screen in an in-car display might not be the safest solution, either, said Shapiro. Under the "eyes-on-the-road, hands-on-the-wheel" principle, drivers probably need a user interface that offers necessary information quickly, handlessly, and sightlessly, Shapiro explained. While "the user interface of your cellphones is designed to get 100 percent of your attention," this is a dangerous scenario in a car, he noted. "Drivers want to just glance down on the screen to make a quick decision." Apple is known for its ambition to define a user interface in cars with its iOS in the Car. There have also been reports that "Apple wants to own your car's console with Maps and Siri integration." Some car OEMs are cooperating with Apple, while others are developing their own approaches. Audi, for example, facilitates access to data on phone, while also allowing access to the cloud with real-time traffic and parking information, said Shapiro. On one hand, automakers in search of next-generation cars are depending on hardware to deliver Advanced Driver Assistance Systems. On the other, they're increasingly aware that software is dictating the future of in-vehicle infotainment systems, observed Freescale's Loop. Whether the product is speech or gesture recognition, better communication with maps on the navigating system, or better integration between a car and a smartphone, automotive OEMs need software to tie it all together. Even if car OEMs aren't exactly experts on apps development, they can be smart about developing "apps and ecosystems that can really add value to their brand experience," said Drue Freeman, senior vice president for global automotive sales and marketing at NXP Semiconductors.