你一年會(huì)拍幾張照片?500、1,000還是3,000?還有一個(gè)更重要的問(wèn)題是:你怎么處理它們?可能是會(huì)依依不舍地存在SD卡里面,更勤勞一點(diǎn),可能會(huì)把它們燒進(jìn)光碟片或是上傳到Facebook…還是,老天保佑,你會(huì)把照片沖印出來(lái)嗎?
以上都是影響市場(chǎng)的變數(shù);快速變化的消費(fèi)者行為無(wú)疑會(huì)影響整個(gè)電子產(chǎn)業(yè)──讓NAND閃存銷(xiāo)售量、Facebook的服務(wù)器數(shù)量,以及智能手機(jī)、數(shù)碼相機(jī)需求都增加。雖然Facebook曾經(jīng)對(duì)資料庫(kù)內(nèi)的照片數(shù)量含糊其辭,但在2012年首次公開(kāi)發(fā)行前的募股說(shuō)明書(shū)上透露,該網(wǎng)站每日有2.5億張照片上傳;現(xiàn)在Facebook已經(jīng)收購(gòu)了Instagram,我確信該數(shù)字應(yīng)該更高。事實(shí)上,F(xiàn)acebook今日是全世界最大的照片圖庫(kù)。
我會(huì)提起這個(gè)話(huà)題是因?yàn)樵谌毡井a(chǎn)經(jīng)新聞(Nikkei)上讀到了一篇有趣的文章,指出富士(Fujifilm)正試圖振興照片沖印市場(chǎng);該文還引述了Photo Market所做的一項(xiàng)調(diào)查,顯示日本消費(fèi)者已經(jīng)越來(lái)越少使用照片沖印,在2011年,日本市場(chǎng)照片沖印數(shù)量已經(jīng)較十年前減少了37%,來(lái)到65.75億張,但奇怪的是,該數(shù)字在2012年增加了1.2%。
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顯然富士是想以這樣薄弱的成長(zhǎng)數(shù)據(jù)(甚至可以忽略不計(jì)),做為重新投資相片沖印硬體與服務(wù)的理由;在這個(gè)數(shù)位時(shí)代,富士仍未看清現(xiàn)實(shí)嗎?需要澄清的是,富士是一家成功多角化經(jīng)營(yíng)的公司,其大多數(shù)營(yíng)收來(lái)自于文件(如印表機(jī)、大量列印服務(wù)等辦公室產(chǎn)品)以及資訊(醫(yī)療系統(tǒng)、醫(yī)藥以及生命科學(xué))業(yè)務(wù),其相片與電子成像業(yè)務(wù)在截止于3月底的財(cái)務(wù)年度中,僅貢獻(xiàn)其整體營(yíng)收的13%。
富士的照片成像(如沖印材料)業(yè)務(wù)表現(xiàn)還不錯(cuò),但該公司表示,其電子成像業(yè)務(wù)因?yàn)檎w市場(chǎng)對(duì)小型數(shù)碼相機(jī)的需求衰減而經(jīng)營(yíng)慘澹;在這種情況下,富士打算賭上一把,認(rèn)為消費(fèi)者將會(huì)對(duì)相片沖印出現(xiàn)大量需求,并因此讓該公司相關(guān)業(yè)務(wù)有所突破。
本文授權(quán)編譯自EE Times,版權(quán)所有,謝絕轉(zhuǎn)載
本文下一頁(yè):照片整理除了需要時(shí)間與耐心,可能也需要一些人情味
相關(guān)閱讀:
• 諾基亞Lumia 1020讓卡片相機(jī)無(wú)路可走
• Sony世界攝影大獎(jiǎng)得主公布
• 富士膠片進(jìn)入光伏電池行業(yè)yapesmc
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恩…其實(shí)你可以說(shuō)我老古板,我也是喜歡沖印相片的人之一。數(shù)碼化讓很多消費(fèi)者永遠(yuǎn)擺脫了那些塞滿(mǎn)舊照片、讓他們不知該如何處理的鞋盒;但即使來(lái)到了數(shù)碼時(shí)代,同樣的混亂還是會(huì)出現(xiàn),淘汰不好的照片(可稱(chēng)之為“編輯”)或是明智地進(jìn)行照片分類(lèi),都很需要時(shí)間與耐心──可能也需要一些人情味。
富士所推出的“年度相簿”服務(wù)確實(shí)很吸引人,根據(jù)日經(jīng)新聞引述該公司高層表示:“使用該服務(wù)的人數(shù)暴增?!笔褂谜咧灰獙⑵溆跋褓Y料拿到富士的門(mén)市,店內(nèi)的沖印機(jī)就能從大量的影像中:“在五分鐘內(nèi)自動(dòng)篩選出對(duì)焦清晰或是顯示人們笑容的照片,并制作出年度相簿?!蔽抑烙蓄?lèi)似的數(shù)碼化服務(wù),例如Facebook的某個(gè)應(yīng)用程式,就能為使用者自動(dòng)篩選一年中所上傳、最多人按“贊”的照片,并產(chǎn)生一個(gè)相簿。
無(wú)論是那種方法,自動(dòng)化的相片編輯程序都省略大多數(shù)消費(fèi)者寧愿省略的頭痛過(guò)程;但這個(gè)生意能否興隆,還是得看你是否仍愿意將數(shù)碼相片沖印出來(lái),讓它們成為實(shí)體紀(jì)念品。你是怎么處理你的那些照片?相信各位一定有許多具創(chuàng)意且條理分明的作法,歡迎分享!
本文授權(quán)編譯自EE Times,版權(quán)所有,謝絕轉(zhuǎn)載
編譯:Judith Cheng
參考英文原文:What Do You Do With Hundreds of Pix You Take?,by Junko Yoshida
相關(guān)閱讀:
• 諾基亞Lumia 1020讓卡片相機(jī)無(wú)路可走
• Sony世界攝影大獎(jiǎng)得主公布
• 富士膠片進(jìn)入光伏電池行業(yè)yapesmc
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What Do You Do With Hundreds of Pix You Take?
Junko Yoshida, Chief International Correspondent
MADISON, Wis. -- How many photos do you take in a given year? 500? 1,000? 3,000? More importantly, what you do end up doing with them?
You might leave them languishing in your SD card. If you're a little more energetic, you could burn them on to a CD or upload them to Facebook. Or -- God forbid, are you still ordering prints?
These are all variables that influence the market. Rapidly changing consumer behaviors are certain to effect the electronics industry -- increasing NAND flash sales, Facebook's servers, and demand for smartphones and digital still cameras.
Though Facebook has been somewhat coy about how many photos it's amassing in its database, the company did disclose in its pre-IPO prospectus in 2012 that it had "250 million photos uploaded per day." Now that Facebook has acquired Instagram, I'm sure that number is much higher. In fact, Facebook today has arguably the world's largest photo library.
I bring this up because I came across an interesting article this morning in Nikkei, Japan's economic journal (registration required), that says Fujifilm Corp. is trying to revive the print photograph. The article cites a survey by Photo Market that shows declining use of photo prints among Japanese consumers. In 2011, the number of photo prints shrank 37 percent from a decade earlier to 6.579 billion. Curiously, though, they rose 1.2 percent in 2012.
Denial?
Fujifilm is apparently banking on that tenuous uptick (one might call it negligible) as justification to reinvest in photo hardware and services. In this digital age, is Fujifilm in denial?
Just to be clear, Fujifilm is a well-diversified company that gets the bulk of its revenue from its document (office products like printers and production services) and information (medical systems, pharmaceuticals, and life sciences) businesses. Its photo and electronic imaging business generated only 13 percent of its total revenue in the fiscal year that ended in March.
Photo imaging (i.e., print materials) is doing fine, but the company says its electronic imaging business is struggling due to a decline in overall demand for compact digital cameras.
Against that backdrop, this bet on a reversal that will have consumers clamoring for their photos to be printed won't exactly make or break the company's businesses. And yet, call me old-fashioned, but I sort of like the idea of printing photos.
Of course, everyone who is married has a wedding album, but whatever happens to the pictures we take the rest of our lives?
Clearly, going digital frees many consumers forever from that dreaded shoebox full of old photos they don't know what to do with. And yet the same sort of chaos appears to prevail even in the digital age. Weeding out bad pictures (it's called editing) and intelligently sorting things out does require time and patience -- and possibly a human touch.
Year Album service
I did find it fascinating that Fujifilm has rolled out a Year Album service. "The popularity of the service is skyrocketing," a company official told Nikkei. Users take their image data to a Fujifilm shop. Working from a huge volume of images, the printer in a shop "can automatically select pictures that are in focus or show people smiling and create a yearly photo album in as little as five minutes."
I know of similar services done digitally. One Facebook app, for example, automatically picks the most Liked photos you uploaded during the year and creates an album.
Either way, the editing process is automated, avoiding a painful process most average consumers would rather avoid. But then, the issue remains whether you prefer printing them out to keep them as a physical memento.
I want to hear how you sort and archive your own photos. Engineers have a reputation for being both inventive and organized. If that's true, there are probably a lot of interesting (and quirky) solutions out there, so spill.
責(zé)編:Quentin