物聯(lián)網(wǎng)(Internet of Things；IoT)可望打造未來的劇場大銀幕，提供一個讓閱聽大眾身臨其境的交互式娛樂平臺。這是最近在美國加州史丹佛大學(xué)校園中一場會議上幾位專家對于遙遠(yuǎn)未來的愿景之一。 這場活動目的在于聯(lián)系媒體制作人以及硅谷的芯片與軟件開發(fā)人員們，促進雙方共同交流。與會的雙方均認(rèn)同，在移動與網(wǎng)絡(luò)技術(shù)的帶動下，娛樂領(lǐng)域正歷經(jīng)快速轉(zhuǎn)型。例如，麻省理工學(xué)院(MIT)的研究人員們正致力于在體育場上方打造一座大型的 LED顯示器。此外，還有一些類似于目前位在紐約時代廣場(Times Square)的互動電視墻與綠色屏幕。 美國知名媒體人Peter Hirshberg在電影電視工程師學(xué)會(SMPTE)舉行的這場會議上發(fā)表演說，他指出，“我們能在什么平臺上實現(xiàn)互動的看法即將萌芽。當(dāng)我們提到物聯(lián)網(wǎng)以及充滿傳感器與顯示器的世界時，一向用來說故事的平臺也將發(fā)生改變?！? Hirshberg強調(diào)“跨媒體”(transmedia)時代的來臨－－包括電視以及其它傳統(tǒng)媒體已經(jīng)因應(yīng)環(huán)境變化開始擁抱社交網(wǎng)絡(luò)等新媒體了。 “關(guān)鍵在于我們?nèi)绾卫^續(xù)推動內(nèi)容創(chuàng)作者、技術(shù)專家與工程師之間的對話，因為我們正生活在一個轉(zhuǎn)型時期，也擁抱著巨大的新機會，”資深電影和電視制作人Fred Fuchs認(rèn)為。 新創(chuàng)的Sceneplay公司創(chuàng)辦人Ann Greenberg強調(diào)，還必須邀請消費者加入成為這一團隊中的一份子。Sceneplay是一家協(xié)助視聽用戶如何進行錄像與上傳視頻，使其得以成為廣播業(yè)者或其它媒體較大內(nèi)容的一部份。 她說：“我很高興看到大家開始接受這種新的想法──觀眾不只被動收看電視節(jié)目，也積極投入創(chuàng)造視頻檔案等內(nèi)容。” Carl Rosendahl表示，技術(shù)也必須扮演更深層的作用。Carl Rosendahl曾經(jīng)是一位企業(yè)家，后來投身學(xué)術(shù)界。 Rosendahl說：“計算機動畫讓我感到的挫折之一是用計算機可做一些比我們能力所及更快的事情，但計算機真正能做的事是實時改變事情，”Rosendahl曾經(jīng)將他的動畫新創(chuàng)公司賣給夢工廠(Dreamworks)。 Hirshberg 和其它人一致認(rèn)為，娛樂領(lǐng)域的未來取決于是否能善加利用新興的智能系統(tǒng)與軟件。他補充說：“例如Facebook的Hashtag卷標(biāo)功能相當(dāng)?shù)爻晒?，因此現(xiàn)在Twitter也正打造以此為基礎(chǔ)的完整生態(tài)系統(tǒng)。這本來只是個不起眼的編碼，卻變得非常成功，如今大家都在努力開發(fā)這樣的功能。 ” 目前存在的一個重要問題是各種媒介泛濫破壞了傳統(tǒng)的謀生方式，Rosendahl強調(diào)，“當(dāng)一名專業(yè)的攝影師幾乎賺不到什么錢，因為相機、攝影機到處都是，大家都到處拍攝，而且還愿意免費提供拍攝成果?！? 本文為《國際電子商情》原創(chuàng)，版權(quán)所有，轉(zhuǎn)載請注明出處并附鏈接 編譯：Susan Hong 參考英文原文：IoT will be next silver screen, says media exec，by Rick Merritt

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{pagination} IoT will be next silver screen, says media exec Rick Merritt PALO ALTO, Calif. – The Internet of Things could be the silver screen of the future, the platform for immersive entertainment. The far future idea was one of many ideas from a meeting of content creators and technologists on the Stanford campus here. The event aimed to bring media producers together with Silicon Valley chip and software developers. All sides agreed entertainment is in rapid transition driven by mobile and Internet technologies. For example, MIT researchers are working on creating a giant display based on a massive swarm of tiny drones each carrying an LED, hovering over a stadium. Others have created interactive walls and green screens such as one now in Times Square, New York. “The notion of what’s the platform we can play on interactively is about to bust out,” said Peter Hirshberg, a long time entertainment executive speaking at the event hosted by the Society of Motion Picture and Television Engineers. “When we think of IoT and a world full of sensors and displays, the materials available for telling stories changes,” he said. TV and other traditional media are already adapting to embrace new media such as social networks, said Hirshberg who talked about transmedia that will someday include so-called augmented cities. “A key takeaway here is how do we continue to foster this dialog between content creators, technologists and engineers because we are living in a time of transformation and huge new opportunities,” said Fred Fuchs, a veteran movie and TV producer. Co-creators and hashtags Consumers need to be invited to become part of the team, said Ann Greenberg, founder of Sceneplay, a startup that shows viewers how to record and upload video that can become part of a larger work that includes content from broadcasters and celebrities. “I’d love to see us incorporate the idea the audience is not just receiving the programming, but participating very deeply, creating content including large video files,” she said. Carl Rosendahl, an entrepreneur turned academic, said the technology needs to play a deeper role too. “One of my frustrations with computer animation is it is using computers to do something bigger faster than we can do anyway, but what computer can really do is change things in real time,” said Rosendahl who sold his animation startup to Dreamworks Hirshberg and others agreed that the future of entertainment is in harnessing emerging smart systems and software. “The hashtag was so successful that now Twitter is building a whole ecosystem around it,” Hirshberg said. “It was a tiny bit of code that became very useful and now everyone is trying to evolve it,” he added. One huge downside is the flood of media is undermining traditional ways of making money, Rosendahl noted. “It’s almost impossible to make a living as a professional photographer because cameras are everywhere now and everyone is shooting t stuff and they are willing to work for free,” he said.