國際電子商情訊，據(jù)市場研究公司Strategy Analytics周五發(fā)布的最新研究報(bào)告稱，蘋果已經(jīng)在2012年第四季度成為全美最大手機(jī)廠商，這也是蘋果在其公司歷史上第一次在手機(jī)出貨量上面超過三星。
Strategy Analytics的無線設(shè)備戰(zhàn)略服務(wù)估計(jì)，蘋果第四季度的手機(jī)出貨量達(dá)到1770萬部，它的市場份額達(dá)到了創(chuàng)紀(jì)錄的34%，超過了三星。同期三星的手機(jī)出貨量為1680萬部，市場份額為32.3%。
在2011年第四季度，估計(jì)蘋果的手機(jī)出貨量為1280萬部，而三星的手機(jī)出貨量為1350萬部。
從2008年到2012年第四季度之前，三星一直是美國最大的手機(jī)廠商。必須指出的是，上述出貨量數(shù)據(jù)包括了智能手機(jī)和功能手機(jī)的出貨量數(shù)據(jù)。
Strategy Analytics執(zhí)行總裁內(nèi)爾茂斯滕(Neil Mawston)稱：“蘋果第一次成為美國出貨量最大的手機(jī)廠商。蘋果的成功與其流行的iPhone和AppStore生態(tài)系統(tǒng)、運(yùn)營商提供的慷慨補(bǔ)貼和圍繞iPhone 5展開的規(guī)模浩大的推廣活動是分不開的。”
緊跟在蘋果和三星之后的廠商是LG，它2012年的手機(jī)出貨量為470萬部，市場份額為9%，低于2011年的690萬部和14%。
Source:Strategy Analytics1tIesmc
蘋果在2013年第一季度的財(cái)報(bào)分析師會議上宣布，其iPhone手機(jī)的全球銷量達(dá)到了4780萬部，同比增長29%。據(jù)公司首席財(cái)務(wù)官彼得奧本海默(Peter Oppenheimer)稱，iPhone手機(jī)銷量增長的主要原因是這款手機(jī)在美國的銷售行情非常強(qiáng)勁。他指出，美國政府的許多部門比如NASA、NOAA和TSA都采購了數(shù)千部iPhone。
Strategy Analytics稱，4G智能手機(jī)和3G功能手機(jī)的客戶需求超過了美國的出貨量，達(dá)到5200萬部，較去年的5020萬部增長4%。但是年底圣誕節(jié)旺季的增長并不足以彌補(bǔ)前九個(gè)月的弱勢下滑，結(jié)果2012年全美手機(jī)總出貨量由2011年的1.868億部減少到1.669億部，降幅為11%。
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參考英文原文：Apple was top U.S. handset seller in Q4，by Dylan McGrath
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Apple was top U.S. handset seller in Q4
Dylan McGrath
SAN FRANCISCO--Apple Inc. was the top seller of mobile handsets for the first time ever in the fourth quarter of 2012, according to market research firm Strategy Analytics.
Apple (Cupertino, Calif.) shipped an estimated 17.7 million iPhones in the U.S. in the fourth quarter, good for a record 34 percent share of the U.S. market, according to Strategy Analytics (Boston).
We estimate Apple shipped 17.7 million mobile phones for a record 34 percent share of the United States market in the fourth quarter of 2012. The market research firm credited Apple’s popular ecosystem of iPhones and App Store, generous carrier subsidies and extensive marketing around the new iPhone 5 model.
Overall, U.S. mobile phone shipments increased 4 percent year-over-year to reach 52 million in the fourth quarter, according to a Strategy Analytics report on wireless devices. Strategy Analytics cited strong demand among U.S. consumers for 4G smartphones and 3G feature phones for the shipment growth.
Prior to the fourth quarter growth, the U.S. mobile phone market had contracted 16 percent through the first three quarters of 2012 due to economic uncertainty and tighter carrier upgrade policies, Strategy Analytics said. As a result, U.S. mobile phone shipments fell 11 percent from 186.8 million units in 2011 to 166.9 million in 2012, Strategy Analytics said.
South Korea’s Samsung Electronics Co. Ltd. shipped 16.8 million mobile phones in the U.S. in the fourth quarter, good for a 32 percent share of the market, according to Strategy Analytics. Samsung’s market share rose 5 points from 27 percent in the fourth quarter of 2011, the firm said.
Prior to being displaced by Apple in the fourth quarter, Samsung had been the No. 1 mobile phone vendor in the U.S. since 2008, according to Strategy Analytics.
LG Electronics Inc. remained the No. 3 seller of mobile phones in the U.S. in the fourth quarter, shipping an estimated 4.7 million handsets, or about 9 percent of the total market, Strategy Analytics said.
責(zé)編：Quentin
