已將企業(yè)名稱(chēng)改為BlackBerry的 Research In Motion (RIM)，在1月底發(fā)表采用該公司最新BB10操作系統(tǒng)的Z10與Q10兩款智能手機(jī)，而現(xiàn)在整個(gè)世界都在討論那兩款新產(chǎn)品是如何地?zé)o法引起美國(guó)華爾街分析師的注意。 BlackBerry 新款手機(jī) Z10 外觀與蘋(píng)果(Apple)的 iPhone 5 或是其它廠牌智能手機(jī)十分相似，配備800萬(wàn)像素?cái)z像頭以及高分辨率視頻功能；Q 10則是具備尺寸相對(duì)較小的觸控屏幕，下方有實(shí)體QWERTY鍵盤(pán)，外觀與現(xiàn)有的BlackBerry Bold機(jī)型相似。 而最新產(chǎn)品的發(fā)表并沒(méi)有為這家加拿大廠商帶來(lái)顯著的改變──其那斯達(dá)克上市股價(jià)在產(chǎn)品發(fā)表日下跌了12%，來(lái)到13.78美元。根據(jù)路透社(Reuters)報(bào)導(dǎo)，至少有三位財(cái)經(jīng)分析師調(diào)降了該公司股 票評(píng)等。 因?yàn)樵谶@個(gè)時(shí)代，一家公司(或一種技術(shù))的價(jià)值，通常是根據(jù)財(cái)經(jīng)世界對(duì)它所按的“贊”數(shù)量來(lái)評(píng)斷，也許我不該對(duì)大眾看來(lái)是同意將BB10甚至整個(gè)BlackBerry品牌判定為“當(dāng)場(chǎng)死亡(DOA)”感到驚訝。但，不為什么，讓我們來(lái)想想到底為何最新發(fā)表的Blackberry產(chǎn)品會(huì)讓財(cái)經(jīng)圈如此失望？

BlackBerry 新款手機(jī) Z10
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具體看來(lái)，最大的兩個(gè)問(wèn)題是價(jià)格與延遲上市。在新產(chǎn)品發(fā)表會(huì)后的第二天，美國(guó)電信業(yè)者紛紛公布了新機(jī)價(jià)格方案： Verizon Wireless表示，將以綁約兩年、199美元的價(jià)格，或是綁約三年、149美元的價(jià)格在美國(guó)市場(chǎng)銷(xiāo)售Z10；而無(wú)論是Z10或是Q10，都會(huì)使用其4G LTE 網(wǎng)絡(luò)。但Q10價(jià)格尚未公布。 另一家電信業(yè)者Sprint只打算推出有鍵盤(pán)的Q10，并無(wú)計(jì)劃立即推出Z10；還有T-Mobile則是只打算賣(mài)Z10。而AT&T表示Z10與Q10都會(huì)供應(yīng)。 以上的問(wèn)題點(diǎn)在于，沒(méi)有一家電信業(yè)者公布有鍵盤(pán)的Q10價(jià)格；除了Verizon以外，其它電信業(yè)者也都沒(méi)公布Z10或Q10的價(jià)格。所以更讓人質(zhì)疑究竟那兩款新機(jī)在其它“新興市場(chǎng)”會(huì)賣(mài)多少錢(qián)？ 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 本文下一頁(yè)：比蘋(píng)果三星不足，比中國(guó)廠商有余

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{pagination} 而唯一公布的199美元Z10綁約兩年價(jià)格，對(duì)消費(fèi)者來(lái)說(shuō)顯然是太貴；根據(jù)路透社報(bào)導(dǎo)，財(cái)經(jīng)分析師們表示：“這種價(jià)格對(duì)多數(shù)新興市場(chǎng)使用者來(lái)說(shuō)可能太高。”他們也質(zhì)疑，企業(yè)用戶(hù)會(huì)在多短的時(shí)間內(nèi)采用那兩款新手機(jī)？ 財(cái)經(jīng)圈對(duì)于BlackBerry在美國(guó)發(fā)表新手機(jī)那天所透露的消息不太滿(mǎn)意，而且這兩款新產(chǎn)品還得等到3月才會(huì)開(kāi)賣(mài)?？偠灾?，具備觸控屏幕的Z10會(huì)是兩款新機(jī)中率先上市的，該款產(chǎn)品也在同一時(shí)間于英國(guó)首度亮相。

BlackBerry 新款手機(jī) Q10
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但從技術(shù)的角度看，我還是對(duì)BB10操作系統(tǒng)能執(zhí)行多個(gè)軟件核心(kernel)的能力印象深刻；而我堅(jiān)信企業(yè)應(yīng)用市場(chǎng)會(huì)是BlackBerry存活的關(guān)鍵。在我看來(lái)，盡管還沒(méi)發(fā)聲，但企業(yè)使用者應(yīng)該都會(huì)喜歡BB10能將手機(jī)內(nèi)的公事與私人資料分開(kāi)來(lái)的功能。 如 知名博客Radio Free Mobile版主Richard Windsor所言：“來(lái)自企業(yè)或是私人的資料會(huì)集中呈現(xiàn)在使用者面前，但其中企業(yè)相關(guān)資料是在獨(dú)立的軟件核心內(nèi)，這種企業(yè)安全控管方面的需求被妥善地因應(yīng)了?！倍鳥(niǎo)lackBerry新操作系統(tǒng)能執(zhí)行多軟件核心的能力，來(lái)自于該公司在2010年收購(gòu)的QNX。 當(dāng)我造訪中國(guó)時(shí)，發(fā)現(xiàn)為數(shù)眾多的8寸屏幕智能手機(jī)到處可見(jiàn)，包括有品牌以及無(wú)品牌的；讓人對(duì)于不斷崛起的中國(guó)廠商之活力與野心感到訝異。那些廠商滿(mǎn)足了中國(guó)消費(fèi)者“想要擁有一支智能手機(jī)”的夢(mèng)想。 在中國(guó)有部分手機(jī)廠商，特別是知名當(dāng)?shù)仄放迫缏?lián)想(Lenovo)、華為(Huawei)與中興(ZTE)，也懷抱著能將品牌推廣至美國(guó)市場(chǎng)的目標(biāo)。雖然我佩服他們的雄心，還是忍不住想到，這些中國(guó)品牌在技術(shù)創(chuàng)新上的能力還是不如BlackBerry。 當(dāng)Android市場(chǎng)已經(jīng)成為“Me-too”產(chǎn)品的大型游樂(lè)場(chǎng)──三星(Samsung)扮演霸主──若有一個(gè)新崛起的競(jìng)爭(zhēng)對(duì)手難道是壞事嗎？就讓我們給BlackBerry幾個(gè)月的時(shí)間，看看該公司的創(chuàng)新軟件產(chǎn)品能在全球市場(chǎng)走多遠(yuǎn)吧！ 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 編譯：Judith Cheng 參考英文原文：Yoshida in Madison: Don't declare BlackBerry DOA，by Junko Yoshida

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• IEK：黑莓手機(jī)凋零全紀(jì)錄
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{pagination} Yoshida in Madison: Don't declare BlackBerry DOA Junko Yoshida As the Android market turns into a giant playground for me-too products could it be such a bad development for BlackBerry to emerge? MADISON, Wis. -- Here we go again. As soon as Research In Motion--which renamed itself BlackBerry--unveiled Wednesday (Jan. 30) its two new devices--Z10 and Q10--running on the company’s new BB10 operating system, the whole world is now talking about how the new devices failed to impress Wall Street analysts. BlackBerry’s Z10 phone looks similar to Apple's iPhone 5, or any other new smartphone model. It features an 8- megapixel camera and high-definition video. BlackBerry’s Q10's touch screen is significantly smaller, so that it allows space for a physical QWERTY keyboard. It looks similar to recent BlackBerry Bold models. The announcement, indeed, did not move the needle for the Canadian company. The company’s Nasdaq-listed shares closed down 12 percent Wednesday at $13.78. Reuters reports that at least three financial analysts have downgraded the company’s stock. In an era when a company’s (and/or a technology’s) worth is often measured by “l(fā)ike” tags from the financial community, I shouldn’t be surprised that the general public already seems to agree that BB10--and by extension the whole BlackBerry brand--is DOA. Maybe so. But, just for the heck of it, let’s consider exactly what in the new Blackberry devices disappointed the financial community. Specifically, the two biggies were pricing and product delay. Here are the facts we know as of Thursday morning: Verizon Wireless said it would sell the Z10 for $199 with a two-year contract, or $149 with a three-year contract in the United States. Verizon will offer both Q10 and Z10 on its 4G LTE network. But the company did not announce pricing for Q10. Sprint is only planning to carry the keyboard-equipped Q10 at this time, with no immediate plans to carry the touch-screen Z10 device. T-Mobile for now is said to be just planning to carry the touch-screen Z10. AT&T said that it will offer the Z10 and the Q10. The point here is that no one has any information as to how much the keyboard-equipped Q10 is going to cost; nor how U.S. carriers other than Verizon are going to price either Z10 or Q10, let alone how much they will eventually cost in the “emerging markets.” But apparently it's already been determined that $199 for Z10 is too expensive. And the financial analysts, according to Reuters, noted that “average sales prices might be too high for many emerging market users." They also raised questions about how quickly businesses would adopt the new devices. Ability to run mutliple kernels The financial community didn’t like what they heard about the launch date for the devices in the U.S., either. They won’t be available until March. But again, seriously, what “material” difference does that make? After all, BlackBerry’s Z10 touchscreen device will be the first of the two models to hit the market, with a rollout that already started in Britain Wednesday. I think it’s time for the tech community--not the financial community--to rise up and give credit where the credit due. I am actually pretty impressed with the fact that BB10’s ability to run multiple kernels. I firmly believe that the enterprise market will be the key to BlackBerry’s survival. That market, in my opinion, hasn’t spoken yet. Who in the enterprise market wouldn’t like BB10’s capability to separate data from enterprise and consumer in a phone? As Richard Windsor at Radio Free Mobile put it, “Data from the enterprise and consumer are presented to the user together in the hub. But with enterprise on a totally separate kernel, the security and control requirements of corporates have been nicely addressed.” As Windsor correctly points out, the whole point of BlackBerry’s acquisition of QNX in 2010 resides in QNX’s feature of running multiple kernels. When I visit China and find a lot of 8-inch screen smartphones popping up everywhere--both branded and non-branded--I’m overwhelmed with the energy and ambition of rising Chinese OEMs. They’re there to satisfy the aspirational goals among Chinese consumers to “own a smartphone.” Some of those OEMs--especially well-known Chinese brands like Lenovo, Huawei and ZTE--also nurture the lofty goal of expanding their presence into the United States. While I admire their ambition, I can’t help thinking that none of those brands is doing anything as technologically “innovative” as BlackBerry. As the Android market turns into a giant playground for me-too products--with Samsung in charge--could it be such a bad development for another competitor to emerge? Couldn’t we give BlackBerry the benefit of a few months’ doubt, just to see how far their innovative software products might go in the global market?