我體內(nèi)的記者之魂發(fā)現(xiàn),去看有哪些人在微軟(Microsoft) Windows Phone 8發(fā)布會這樣的大事件中缺席,要比注意那些跟著媒體焦點起舞的群眾有趣得多。在日前微軟于舊金山舉行的盛大發(fā)表會上,最明顯的兩個缺席者,一是中國電信設備業(yè)者華為(Huawei),另一個則是不久前被日本軟銀(Softbank)收購的美國電信業(yè)者 Sprint Nextel 。
來自中國的領導級電信設備供貨商、全球無線通訊市場的合法競爭者華為上哪兒去了?根據(jù)媒體報導,華為某高層在Windows Phone 8發(fā)表會前十幾天,就在新浪微博上貼文表示該公司可能不會出席該場盛會,原因是“中美政經(jīng)風暴”。
很遺憾,筆者無法證實這個傳聞,華為也拒絕對此發(fā)表評論;但是,華為的產(chǎn)品確實并沒有出現(xiàn)在微軟CEO Steve Ballmer所展示的眾家 Windows Phone 8 手機之列;那些在Windows Phone 8發(fā)表會上亮相的手機品牌包括了諾基亞(Nokia)、三星(Samsung)、宏達電(HTC),就是沒有華為。
如果華為在微軟發(fā)表會上缺席確實與政治有關,其原因與效應是很容易追蹤的;一份美國國會委員會稍早之前公布的報告,指稱華為與另一家中國電信設備業(yè)者中興(ZTE)所提供的通訊設備可能讓中國政府未經(jīng)授權連結,有引發(fā)美國國家機密外泄與商業(yè)間諜戰(zhàn)的疑慮。
盡管該份報告結論如此,他們對于中國廠商所開發(fā)的Windows Phone 8手機產(chǎn)品也無法采取什么動作;那份美國國會報告結論,有在某種程度上暗指華為可能藉由Windows Phone 8來從事間諜活動嗎?──饒了我吧!
H9Sesmc
接著來看看Sprint Nextel與Windows Phone 8在日本市場的情況:
本文授權編譯自EE Times,版權所有,謝絕轉(zhuǎn)載
本文下一頁:日本民眾要怪就怪自家手機廠不爭氣
相關閱讀:
• Windows Phone 8適合哪些人?反正不是企業(yè)用戶
• 恩智浦為微軟Windows Phone 8提供NFC功能
• 風雨飄搖諾基亞,落井下石Windows Phone 8?H9Sesmc
{pagination}
包括Verizon、AT&T與T-Mobile等其它美國電信業(yè)者都公開支持Windows Phone 8,并不清楚Sprint Nextel在眾同業(yè)中缺席,是否與該公司被日本軟銀收購有關。值得注意的是,軟銀是第一個在日本積極推銷iPhone的當?shù)仉娦艠I(yè)者,也因此成功拓展其智能手機市場版圖;而該公司一開始推iPhone時,其它人都不看好。
日本第一大移動通信業(yè)者NTT Docomo是眾所周知的微軟死忠支持者,根據(jù)當?shù)孛襟w報導,該公司已經(jīng)承諾將針對企業(yè)用戶提供“添加安全功能”、搭載全新Windows 8操作系統(tǒng)的平板電腦。如果此消息屬實,可望大幅提升微軟Windows 8在企業(yè)應用市場的地位。
不過在Windows Phone 8平臺方面,NTT Docomo似乎遇到了困難;原本微軟預告Windows Phone 8 手機將在今年冬天于日本市場開賣,后來卻宣布計劃將延遲、時間未定。微軟仍按照原定計劃,將于11月在美國、歐洲與中國市場發(fā)表Windows Phone 8產(chǎn)品,獨缺日本市場,引發(fā)媒體眾多猜測。
不管怎樣,日本民眾要怪就怪自家手機廠──包括Sharp、 Fujitsu、NEC、Panasonic、Sony與 Kyocera等廠商,都可以是NTT Docomo的Windows Phone 8手機供貨商,但市場反映,那些日本本土品牌業(yè)者的Windows Phone 8手機,都無法與Nokia、Samsung與HTC等外商品牌的產(chǎn)品媲美。
說實話,微軟無力再提供資源去支持日本品牌業(yè)者推出超越現(xiàn)有Windows Phone 8產(chǎn)品的更多機種;再加上有業(yè)界消息指出,日本市場與中國、美國相較,市場規(guī)模相對較小,對微軟來說投資報酬率的吸引力不大。
而筆者認為,產(chǎn)業(yè)專家們對于華為的缺席、以及微軟對日本智能手機市場明顯缺乏興趣這兩件事情之忽略,似乎又比它們本身更讓人覺得有趣。
本文授權編譯自EE Times,版權所有,謝絕轉(zhuǎn)載
編譯:Judith Cheng
參考英文原文:Yoshida in China: Huawei MIA in Windows Phone 8,by Junko Yoshida
相關閱讀:
• Windows Phone 8適合哪些人?反正不是企業(yè)用戶
• 恩智浦為微軟Windows Phone 8提供NFC功能
• 風雨飄搖諾基亞,落井下石Windows Phone 8?H9Sesmc
{pagination}
Yoshida in China: Huawei MIA in Windows Phone 8
Junko Yoshida
What’s behind Huawei’s no-show at the Windows Phone 8 announcement, and Microsoft’s waning appetite for the Japanese market?
NEW YORK – The reporter in me finds it more interesting to figure out who's missing in action at a big media event like Microsoft’s Windows Phone 8 announcement rather than focusing on the media hogs.
Among the conspicuous no-shows at Microsoft's extravaganza in San Francisco this week were China’s Huawei and the U.S. carrier Sprint Nextel, whose sale to Japan’s Softbank was announced earlier this month.
Where was Huawei, China's leading telecommunications equipment maker and a legitimate contender in the global wireless market? According to reports, one Huawei executive stated in a blog posted to Sina Weibo, China’s equivalent to Twitter, more than 10 days ago, that the company would skip the Windows Phone 8 launch due to a “Sino-U.S. political and economic storm.”
Unfortunately, we can’t verify this since I haven’t been able to find the alleged blog post on Weibo and a Huawei hasn't replied to our calls for comment.
But it is a fact that Huawei’s handset was not among those displayed by Microsoft CEO Steve Ballmer during the launch. Microsoft showed Windows Phone 8 handsets by Nokia, Samsung and HTC. There was no mention of Huawei.
Microsoft CEO Steve Ballmer announces Windows Phone 8.
If Huawei’s conspicuous absence at Microsoft’s event was indeed triggered by politics, the cause and effect are easy to trace. A congressional committee earlier this month issued a report accusing Huawei and China's other large telecom gear maker, ZTE, of designing communications equipment that allows unauthorized access by the Chinese government, a charge that has stoked national security concerns along with fears of corporate espionage.
Regardless of the report's conclusions, they have little to do with Windows Phone 8 handsets developed by a Chinese company. Do the accusations in the House report extend even to Huawei somehow trying to wire up Windows Phone 8 for the purposes of espionage?
Give me a break.
Let’s look next at Sprint Nextel and Windows Phone 8 in Japan.
Win Phone 8 in Japan
Verizon, AT&T and T-Mobile are all supporting Windows Phone 8. It's unclear whether the absence of Sprint Nextel from the list of U.S. wireless operators supporting Microsoft has any connections to the company’s takeover by Japan's Softbank.
It’s important to note that Softbank expanded its smartphone market share in Japan by being the first carrier there to champion the iPhone. Softback backed the iPhone in Japan when others there predicted it would flop.
NTT Docomo, Japan’s largest cellular network operator, is known as Microsoft’s staunchest supporter. It has gone so far as promising to offer “added security features for corporate users of tablet computers running on the new Windows 8 operating system,” according to Nikkei. If true, that’s a great boost for Microsoft’s Windows 8 tablets in the enterprise market.
When it comes to Windows Phone 8, however, NTT Docomo is in a tough spot. Despite initial plans to sell Windows Phone 8 handsets this winter in Japan, Microsoft has postponed the release to an unspecified future date.
Microsoft is proceeding as planned with a Windows Phone 8 rollout in November, including the U.S., Europe and China. That has prompted much speculation in the Japanese media as to why Microsoft is stiffing Japan.
Regardless, the Japanese have no one to blame but their own handset manufacturers. Sharp, Fujitsu, NEC, Panasonic, Sony and Kyocera are all potential Windows Phone 8 handset suppliers to NTT Docomo. But the word on the street is that none of the domestic manufacturers has come up with handsets that can compete with other Windows Phone 8 models developed by Nokia, Samsung or HTC.
Truth be told, Microsoft can’t afford to spend resources supporting more Windows Phone 8s beyond the current Japanese models is already supports. Plus, Japan is a much smaller market than China and the U.S. The Japanese wireless market isn’t attractive to Microsoft in terms of return on investment, industry sources said.
Huawei's absence and Microsoft's apparent lack of interest in the Japanese smartphone market highlight the geopolitical and market issues that become even more interesting the more the "experts" ignore them.
責編:Quentin