我們要到什么時候才會在中國看到像是CES那樣的大型商展？我指的是那種可能在深圳、上?；蚴潜本┡e行的、真正的消費(fèi)性電子產(chǎn)業(yè)盛會。 在中國十一長假的同時，日本最大的消費(fèi)性電子展CEATEC如火如荼舉行；在這樣的展會上，通常會有許多沒有標(biāo)價或是上市時程的“原型(prototype)”產(chǎn)品。這場大會的主角──日本消費(fèi)性電子廠商──每年此時紛紛從實(shí)驗(yàn)室?guī)е蛇\(yùn)作的原型趕往會場。 其主要原因有三：一是獲得媒體的關(guān)注，二是讓消費(fèi)者驚艷、同時打響品牌知名度，第三則是宣示日本在全球消費(fèi)性電子產(chǎn)業(yè)的領(lǐng)導(dǎo)地位。日本的科技產(chǎn)業(yè)社群希望能透過展示最先進(jìn)的消費(fèi)性電子技術(shù)，讓客戶了解他們的想法。 日本的消費(fèi)性電子廠商依賴像CEATEC這樣的大會展示新產(chǎn)品；在產(chǎn)業(yè)不景氣時，日本廠商也會利用展會來提升員工士氣，并重新建立自信。而當(dāng)筆者觀賞CEATEC上眾多熱門產(chǎn)品時，一個問題突然 浮現(xiàn)腦海：“我們何時可以在中國看到像CEATEC或 CES 這樣的展會？” 在此我們不討論臺北國際計(jì)算機(jī)展(Computex)，而是可能在深圳、上海或北京舉行的大規(guī)模消費(fèi)性電子盛會。而事實(shí)上，包括 TCL、海爾(Haier)、康佳(Konka)、海信(HiSense)等等中國消費(fèi)性電子大品牌，都曾經(jīng)在美國舉行的CES高調(diào)現(xiàn)身。

2012年CES展會上的TCL攤位
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如果中國確實(shí)在全球電子產(chǎn)業(yè)鏈上逐漸往“設(shè)計(jì)者”(相對于僅做為消費(fèi)性電子產(chǎn)品的消費(fèi)者或制造商)的位置移動，那么中國擁有自己的世界及消費(fèi)性電子展會只是時間問題。這是不可避免的，就像戰(zhàn)后的Sony在1966年由晶體管供貨商轉(zhuǎn)型為Trinitron電視的設(shè)計(jì)者。 在今年的CEATEC展會上，“智能連接(Smart connectivity)”是一個大趨勢，你很難不注意到那些稀奇古怪的原型產(chǎn)品，例如豐田(Toyota)的“智能昆蟲”電動車，或是NTT Docomo看來像一副眼鏡的“免提影像電話”。無論如何，其基調(diào)是尋找一種有效的方法將各種裝置、家電與其它裝置或服務(wù)連接。（請點(diǎn)擊這里查看詳細(xì)報(bào)道《[圖文報(bào)道] 在日本CEATEC上暢想智能連接的未來》） 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 本文下一頁：“節(jié)儉式創(chuàng)新”最適合中國廠商們

相關(guān)閱讀：
• [圖文報(bào)道] 在日本CEATEC上暢想智能連接的未來
• 電動車驚艷亮相巴黎車展，可再生能源或成歐洲希望曙光
• 聚焦環(huán)球資源香港秋季電子展，四核國產(chǎn)平板搶先發(fā)布AAOesmc

{pagination} 值得注意的是，豐田的“智能昆蟲”并不定調(diào)為汽車，而是被宣傳為一個“平臺”、甚至是智能手機(jī)的“配件(accessory”──強(qiáng)調(diào)這種車輛與各種家庭相關(guān)信息的連接。 這反映了我們看到NFC、藍(lán)牙等技術(shù)更廣泛運(yùn)用于連網(wǎng)家庭/家電的趨勢，而中國消費(fèi)性電子廠商與無晶圓廠業(yè)者，則可利用“節(jié)儉式創(chuàng)新(frugal innovation)”的方式，讓智能連接無所不在、而且具成本效益。 何謂“節(jié)儉式創(chuàng)新”？一個例子是日本嵌入式軟件開發(fā)商Gaia在CEATEC所展示的智能連接方案；該方案并非重新設(shè)計(jì)整套設(shè)備，而是藉由開發(fā)一種小型化、低成本的M2M無線模塊，可嵌入到現(xiàn)有家電中并與智能手機(jī)連接。 該無線模塊所收集到的原始數(shù)據(jù)會經(jīng)由云端傳送至消費(fèi)者的智能手機(jī)，做進(jìn)一步的數(shù)據(jù)處理。Gaia的產(chǎn)品讓我聯(lián)想到曾經(jīng)在中國看到的Android平臺HDMI (USB)轉(zhuǎn)接棒，只要將這種轉(zhuǎn)接棒插到一般的平面電視，就可將其變身為智能連網(wǎng)電視。 我預(yù)期有一天，中國消費(fèi)性電子廠商們將會在一個“中國CES”展會上讓世界驚艷，該展會不一定要像美國CES那般華麗或是呈現(xiàn)各種嶄新產(chǎn)品，而是有許多依據(jù)“簡約式創(chuàng)新”原則設(shè)計(jì)的直觀產(chǎn)品，讓人一看就會忍不住說：“為何我們沒想到這樣做？” 編譯：Judith Cheng 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 參考英文原文Yoshida in China: Awaiting a Chinese CES, by Junko Yoshida

相關(guān)閱讀：
• [圖文報(bào)道] 在日本CEATEC上暢想智能連接的未來
• 電動車驚艷亮相巴黎車展，可再生能源或成歐洲希望曙光
• 聚焦環(huán)球資源香港秋季電子展，四核國產(chǎn)平板搶先發(fā)布AAOesmc

{pagination} Yoshida in China: Awaiting a Chinese CES Junko Yoshida When will we see a big trade show like CES in China? We're talking about a real consumer electronics extravaganza in Shenzhen, Shanghai or Beijing. While China has been enjoying extended national holidays this week, the Japanese electronics industry has been fully engaged at CEATEC, its largest consumer electronics show. An event like CEATEC often produces many "prototype" products without a price tag or launch date. Japanese consumer electronics manufacturers, masters of this game, trot out working prototypes from their labs each year during the show. This is done for three reasons: media attention, to wow consumers along with boosting brand awareness and, finally, pitching Japan as a leader of the global consumer electronics industry. Japan’s engineering community wants customers to know what it is thinking by showing off the CE state of the art. Japanese CE companies depend on shows like CEATEC to showcase new products. In the midst of an industry slump, Japanese companies also use trade shows to boost employee morale and to restore industry mojo. While reading about some hot products at CEATEC, though, one question suddenly popped into my head: When will we see a big consumer electronics trade show like CEATEC or CES in China? We're not talking about Computex in Taipei but rather full-blown consumer electronics extravaganza in either Shenzhen, Shanghai or Beijing. Big-name Chinese consumer brands like TCL, Haier, Konka, HiSense and others already have a big presence in Las Vegas at the Consumer Electronics Show – the mother of all CE shows. TCL's booth at the 2012 Consumer Electronics Show If China is truly moving up the electronics food chain to become a “designer” of technology (as opposed to merely a consumer or manufacturer), it's only a matter of time before China organizes its own world-class consumer electronics show. It's inevitable, just as post-war Sony transformed itself from a transistor company to the designer of Trinitron TV in 1966. 'Frugal innovation' "Smart connectivity" was a major trend at this year's CEATEC. You can’t but help notice whacky prototypes like Toyota’s "Insect" EV or NTT Docomo’s video phone designed to be worn like a pair of glasses. Still, the underlying theme is finding an efficient way to connect a device or appliance to other devices or to services. Notably, Toyota’s Insect wasn’t pitched as a car. Instead, Toyota touted it as a “platform” -- or even “an accessory” to smartphones -- to connect the car with information scatter around the home. All this illustrates how we are seeing near-field communications and Bluetooth used widely in connected homes and appliances. This stars are now aligned for Chinese consumer electronics vendors and fabless companies to leverage "frugal innovation" as a way to make smart connectivity ubiquitous and cost effective. Look no further for an example than Japanese embedded software developer Gaia, which demonstrated at CEATEC a way to unlock smart connectivity: not by re-designing a whole appliance, but by coming up with a small, low-cost M2M wireless module. The device can can be embedded into an appliance and connected to a smartphone. Raw data then travels via the cloud to the user’s smartphone for further data processing. Pondering Gaia’s M2M wireless module, I recalled an Android-based HDMI (or USB) stick I’ve seen in China. Plugging the stick into a regular flat panel TV transforms it into a smart, connected TV. Both are examples of frugal innovation: They strive to deliver more value to customers at less cost. Shanghai-based ApexOne recently demonstrated a device it calls muPad; Nufront (Beijing) and other China’s SoC companies are also furiously working on a similar HDMI stick designed to turn a regular TV into a streaming TV. Aside from Roku in the U.S., which reportedly has a similar product, we have yet to see similar products entering the global market. But rest assured they are coming. I anticipate the day when Chinese consumer electronics companies will "wow" the rest of the world us at “CES China." It won't necessarily have Las Vegas glitz, and shiny new appliances. Instead, the show floor is likely to be full of intuitive products based on frugal innovation. We'll look at them and say, “Why didn’t we think of that?”