超微(AMD)上周宣布，為降低成本，將裁減15%員工，但該公司將積極進(jìn)軍嵌入式市場(chǎng)，以彌補(bǔ)在可預(yù)見(jiàn)的未來(lái)PC銷售額的持續(xù)下滑。 超微2012年第三季營(yíng)收為12.7億美元，較前一季下降10%。之前AMD曾預(yù)估其第三季營(yíng)收介于13.8億美元和14億美元之間，較前一季下跌幅度在1%~3%之間。 AMD表示裁員人 數(shù)約1,700人，預(yù)估能為該公司在第四季節(jié)省2,000萬(wàn)美元費(fèi)用，2013年更可節(jié)省1.9億美元。整體來(lái)說(shuō)，這將能讓AMD節(jié)省25%的開(kāi)支。“我 們正在重建新的業(yè)務(wù)模式，以便在明年此時(shí)能達(dá)到可實(shí)現(xiàn)收支平衡的13億美元季收入目標(biāo)，”AMD CEO Rory Read表示。 但PC市場(chǎng)的衰退也讓AMD策略大幅轉(zhuǎn)變，該公司表示將運(yùn)用IP和新的處理器技術(shù)進(jìn)軍嵌入式市場(chǎng)，預(yù)估未來(lái)一年內(nèi)AMD來(lái)自嵌入式市場(chǎng)的銷售額將可成長(zhǎng)一倍。 “我們的低功耗APU、繪圖IP和可重用的設(shè)計(jì)模塊都是獨(dú)特優(yōu)勢(shì)，讓我們可以為全新的嵌入式市場(chǎng)提供半客制化的APU，”Read說(shuō)。他表示，AMD將針對(duì)包含通訊、工業(yè)和游戲在內(nèi)的嵌入式市場(chǎng)。在可預(yù)見(jiàn)的未來(lái)，“這將超越PC的成長(zhǎng)?！? Read表示，AMD的APU已經(jīng)獲得了數(shù)量可觀的設(shè)計(jì)訂單，但他拒絕透露細(xì)節(jié)。 在AMD之后，日本索尼(Sony)則是在稍早前宣布2013年三月前，將透過(guò)提前退休計(jì)劃等措施裁減日本國(guó)內(nèi)2,000名員工。據(jù)表示，此一最新的重組措施，將會(huì)對(duì)Sony日本總部和電子業(yè)務(wù)造成影響。 此次裁員是該公司今年4月宣布裁減10,000名員工計(jì)劃的一部分。Sony高層指出，其裁員計(jì)劃預(yù)計(jì)將裁減約3,000~4,000名的日本員工。 Sony最近已藉由將旗下化工產(chǎn)品業(yè)務(wù)出售給日本開(kāi)發(fā)銀行削減了1,800名員工。 而上周五Sony公布將閉閉岐簞縣的制造業(yè)務(wù)。該廠主要負(fù)責(zé)生產(chǎn)Sony數(shù)字單眼相機(jī)的可替換鏡頭、鏡頭模塊和手機(jī)。 這家業(yè)績(jī)疲弱的日本消費(fèi)電子公司在2012年第三季錄得4,570億日?qǐng)A(約55.5億美元)的凈虧損，而這已經(jīng)是連續(xù)第四年虧損。 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 編譯： Joy Teng 參考英文原文：AMD lays off 15 percent, eyes embedded push、Sony to cut 2,000 workers in Japan，by Brian Fuller, Junko Yoshida

相關(guān)閱讀：
• 科技巨頭們的第三季財(cái)報(bào)關(guān)鍵詞：疲弱、下滑、虧損
• 一個(gè)艱難的決定：諾基亞擬售芬蘭總部大樓
• 夏普大減薪，惠普裁員數(shù)增至2.9萬(wàn)人UO1esmc

{pagination} AMD lays off 15 percent, eyes embedded push Brian Fuller SAN FRANCISCO--Advanced Micro Devices, staggered by a poor global consumer economy and strategic missteps, will lay off 15 percent of its employees to cut costs while undertaking an aggressive push into embedded markets to counter declining PC sales that will continue "for the foreseeable future," executives said. In a conference call regarding the microprocessor company's third-quarter revenues, executives said sales dropped 10 percent sequentially to $1.27 billion in the third quarter, or $157 million. AMD had previously said it expected sales in Q3 (which closed Sept. 29) to be between and $1.38 billion and $1.4 billion, a range of 1 percent to down 3 percent sequentially. The roughly 1,700 layoffs will save AMD $20 million in Q4 and $190 million in 2013, officials said. Overall this lowers AMD expenses by 25 percent. "We are resetting to new business model to deliver break-even results with $1.3 billion quarerly revenue" by this time next year, CEO Rory Read said, reading from a prepared statement. Interim CFO Devinder Kumar offered little insight into where the cuts might come, other than to say "it's across all functions and globally." 'Tough spot' For the fourth quarter, revenue will decrease 9 percent sequentially, plus or minus 4 percent, with flat operating expenses, the company said. Among the highlights from AMD's results were: · Gross margin (31 percent) decreased sequentially due to an inventory write-down of approximately $100 million primarily consisting of first generation A-Series Accelerated Processor Units (APUs) (“Llano”), weaker-than-expected demand. · Computing Solutions segment sales dropped 11 percent sequentially and 28 percent year-over-year. · Graphics segment revenue decreased 7 percent sequentially and 15 percent year-over-year. Graphics processor unit (GPU) revenue decreased 14 percent sequentially due to lower unit shipments to OEMs partially offset by higher channel sales. · Trinity APU sales jumped 70 percent in the third quarter, and constituted a third of notebook shipments for the company. · AMD is getting first silicon back on its Kabini SoC and represents the company's "first true SoC design." The device is "on track" to launch in the first half of 2013. · AMD expects the embedded market to constitute 20 percent of its quarterly sales by Q4 2013, up from 5 percent today. "They're in a tough spot right now," said Patrick Moorehead, president and principal analyst with Insights & Strategy (Austin, Texas). "It's the economy which is hurting them the most, and the percentage of sales they get from consumer is dramatically higher than that of Intel." Embedded upside Acknowledging that the PC segment will be weak for at least several more quarters, Read sketched out a push into embedded areas that will leverage IP and emerging processor technology to quadruple the percentage of AMD sales from the embedded market in the coming year. "Our low-power APUs, graphics IP and reusable design blocks give us a distinct advantage to build semi-custom APUs for new embedded markets," Read said. He said AMD would target embedded markets such as communications, industrial and gaming in this push. This "will outpace the PC growth for the foreseeable future," he added. Read said AMD APUs have a "number of confidential, high-volume wins," but he refused to discuss specifics. Lisa Su, senior vice president and general manager, global business units, added, "The key differentiator we have is really in the high-performance design methodology, microprocessor technology as well as the graphics IP that we have." When pressed Su declined to name potential competition for AMD in the embedded sector. Sony to cut 2,000 workers in Japan Junko Yoshida TOKYO – Sony Corp. announced Friday (Oct. 19) that it will reduce its domestic workforce by 2,000 by March, 2013, through an early retirement program and consolidation of its domestic manufacturing sites. The latest restructuring measures will affect Sony's headquarters and electronics business operations in Japan. The move is a part of the planned 10,000 staff cuts in its global workforce announced by Sony in April. Sony executives cited the global cutbacks would include the reduction of about 3,000 to 4,000 employees in Japan. Sony has already reduced its worfforce by 1,800 through the recent sale of its chemical products businesses to the Development Bank of Japan. Friday's announcement includes the closure of Sony's manufacturing operation in Minokamo, Gifu prefecture. The company was producing interchangeable lenses for digital SLR cameras, lens blocks and mobile phones. Of the 2,000 staff cuts, 1,000 employees are in support functions, including at Sony headquarters here. The ailing Japanese consumer electronics company reported a net loss of 457 billion yen ($5.55 billion) for the fiscal year ended in March 2012 -- the fourth straight year of losses. Sony said it is expecting no impact on its consolidated results forecast for the current fiscal year since the cuts were included in the 10,000-headcount reduction and 75 billion yen ($947 million) in restructuring charges Sony previously announced. As a result of restructuring steps, Sony said it will be able to reduce its annual fixed costs of about 30 billion yen ($379 million) beginning with its next fiscal year that starts next April.