根據(jù)一項以北美制造商為對象的調(diào)查，大多數(shù)電子制造商都已完成業(yè)務(wù)的整頓并恢復(fù)利潤，從經(jīng)濟衰退(2008年)中復(fù)蘇的速度快于汽車制造與工業(yè)領(lǐng)域的同業(yè)。 該項由管理顧問機構(gòu)Accenture所執(zhí)行的調(diào)查也顯示，高科技制造商已經(jīng)找到提供與產(chǎn)品線相關(guān)之新服務(wù)的方法，這些新興服務(wù)項目越來越被視為制造商傳統(tǒng)業(yè)務(wù)的互補，讓他們能為產(chǎn)品增添附加價值。 調(diào)查發(fā)現(xiàn)，電子制造商在經(jīng)濟衰退后的獲利能力，與其它領(lǐng)域的消費性產(chǎn)品業(yè)者相當(dāng)，而且超越汽車與工業(yè)領(lǐng)域的同業(yè)。受訪的電子制造商有55%以上表示，他們的獲利能力甚至超越了經(jīng)濟衰退之前的水準(zhǔn)。 此外還有15%的受訪制造商預(yù)期，會在今年恢復(fù)2008年以前的獲利水準(zhǔn)。Accenture表示，電子制造商恢復(fù)獲利的關(guān)鍵因素，是有越來越多業(yè)者開始提供產(chǎn)品安裝、維修等服務(wù)；有高達(dá)七成的受訪廠商表示，他們有提供搭配產(chǎn)品的增值服務(wù)。 但電子制造商也表示，他們對于未來客戶需求的不確定感，更甚于其它制造業(yè)領(lǐng)域?！皩﹄娮优c高科技制造商來說，若要降低對未來客戶需求的不確定感，需要更機動、更有彈性地充分利用其供應(yīng)鏈。”Accenture電子與高科技業(yè)務(wù)部門顧問Greg Andrews表示。 Andrews指出，除了要更加著重附加服務(wù)，電子制造商也需要將新興網(wǎng)絡(luò)科技與其制造部門進行整合；制造業(yè)專家表示，新興的云端服務(wù)是能為北美制造商提升產(chǎn)品附加價值、降低營運成本并提升全球競爭力的利器。 在此同時，汽車、醫(yī)療照護與航天領(lǐng)域的制造商則面臨越來越大的產(chǎn)品上市時程壓力；對此Accenture另一位顧問Richard Bergmann表示，因此這些正試圖將高分辨率顯示器等技術(shù)整合到新產(chǎn)品的制造商們，必須更努力縮短產(chǎn)品制造周期。 Bergmann指出：“具備適應(yīng)力、成本效益的全球性制造網(wǎng)絡(luò)，不只能改善業(yè)者的財務(wù)表現(xiàn)，也能有助于對變化快速的市場需求做出反應(yīng)。” 編譯：Judith Cheng 參考英文原文：Electronics manufacturers emerging from recession，by George Leopold

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{pagination} Electronics manufacturers emerging from recession George Leopold WASHINGTON – Electronics manufacturers who have retooled their operations to boost profits are emerging from the recession faster than their counterparts in the automotive and industry sectors, according to survey of North American manufacturers. High-tech manufacturers also have found ways to provide new services related to their products lines, according to the survey by management consultant Accenture. These emerging services are increasingly seen as a complement to manufacturers’ traditional product business, allowing them to add value to the product lines. Post-recession profitability among electronics manufacturers is keeping pace with other sectors like consumer products and is outpacing automotive and industrial sectors, the survey found. More than half (55 percent) of electronics manufacturers surveyed said they have surpassed pre-recession profitability levels. Another 15 percent of manufacturers surveyed expect to reach pre-2008 profitability levels this year, Accenture found. A key reason for the return to profitability is that electronics manufacturers are increasing providing services like installation and maintenance of their products. Seventy percent of respondents said they are offering these value-added services with their product lines. Still, electronics manufacturers said they are more uncertain about future customer demand than other manufacturing sectors. “For electronics and high-tech manufacturers to address their high levels of uncertainty about future customer demand, they need to better leverage their supply chains by making them more dynamic and flexible,” said Greg Andrews of Accenture’s Electronics and High-Tech group. Along with a greater emphasis on complementary services, Andrews said manufacturers need to integrate their manufacturing operations with emerging networking technology. Manufacturing experts have been touting emerging “cloud-enhanced services” as a way for North American manufacturers to add value to their products, reduce operating costs and become more competitive in global markets. Meanwhile, manufacturers in a range of sectors from automotive, health care, aerospace and avionics are under growing time-to-market pressures. Hence, said Accenture’s Richard Bergmann, manufacturers seeking to integrate technologies like high-resolution displays into new products must strive to reduce production cycle times. “An adaptable, cost efficient global manufacturing network not only improves financial performance, but can help respond to fast changing market demands,” Bergmann said.