這個問題值得反復(fù)問：與競爭對手相比，你的供應(yīng)鏈做好競爭準(zhǔn)備了嗎？你的最大創(chuàng)新與最新產(chǎn)品可能是開創(chuàng)性的，對手正在研發(fā)的產(chǎn)品可能難以匹敵你即將推出的產(chǎn)品。但如果沒有世界一流的供應(yīng)鏈——敏捷、成本低、可靠性高、具有全球競爭力并得到伙伴公司的支持，那么推出既能賺錢又能贏得市場份額的產(chǎn)品的夢想，將只能是夢想而已 最佳生產(chǎn)商已不再比拼產(chǎn)品，甚至不再與對手的研發(fā)團(tuán)隊比拼創(chuàng)新能力。領(lǐng)先于競爭對手需要更加犀利的手段，這些手段都可以在“供應(yīng)鏈”下面找到。尤其是在高科技產(chǎn)業(yè)，廠商的供應(yīng)鏈，以及廠商為了保持優(yōu)勢而愿意投入多少資金，正在成為決定輸贏的更加重要的因素。 以前只有OEM廠商努力為市場帶來靈活的供應(yīng)鏈。而現(xiàn)在，所有高科技領(lǐng)域都在試圖賦予供應(yīng)鏈系統(tǒng)獨(dú)特的致勝特點。在最近進(jìn)行的電子產(chǎn)業(yè)采訪中，元件供應(yīng)商、分銷商、OEM廠商、合同制造商甚至獨(dú)立設(shè)計公司都證實，內(nèi)部供應(yīng)鏈組織的地位已經(jīng)被提到最高，因為蘋果等公司的成功秘笈大家都已知曉。 意法半導(dǎo)體的公司基礎(chǔ)設(shè)施與服務(wù)執(zhí)行副總裁Otto Kosgalwies最近向我們表示，重視打造出色的供應(yīng)鏈，是“向客戶展示你致力于向其提供服務(wù)”的諸多方式之一 例如，我們從不放松質(zhì)量要求，盡管我們知道自然災(zāi)害引發(fā)的問題難以避免。如果你遇到問題，并且成功地解決了問題，就會加深與客戶之間的關(guān)系。但只有你平時就有準(zhǔn)備，而且供應(yīng)鏈也做好了災(zāi)難管理的準(zhǔn)備，才能克服問題。 自然災(zāi)害在電子產(chǎn)業(yè)中被視為極端風(fēng)險，但仍會發(fā)生，并造成破壞性后果。比如去年發(fā)生的日本地震與海嘯和泰國洪災(zāi)，給硬盤市場造成慘重打擊。目前越常遇到的挑戰(zhàn)，也是比較尋常的挑戰(zhàn)，盡管也可能給企業(yè)造成破壞性后果，比如颶風(fēng)。理解這些挑戰(zhàn)的廠商正在采取措施，使其供應(yīng)鏈避免這些風(fēng)險，或者至少對意外問題做好更加充分的準(zhǔn)備。這些企業(yè)也在建立反應(yīng)系統(tǒng)，使其具備最佳企業(yè)的支持業(yè)務(wù)所應(yīng)具備的一切特點。 哪些特點使得一家企業(yè)的供應(yīng)鏈比對手的更具競爭力？為了回答這些問題，EBN和安富利在這個網(wǎng)站上合作推出了Velocity頻道，并給予供應(yīng)鏈問題以更多關(guān)注，因為這些問題影響著高科技產(chǎn)業(yè)。安富利是全球最大的元件分銷商與系統(tǒng)集成商之一，一直在積極幫助企業(yè)理解具有活力的供應(yīng)鏈體系的重要作用。安富利提供眾多供應(yīng)鏈支持服務(wù)，其中有些我們將在未來的報告中詳細(xì)介紹。 現(xiàn)在，我們還是回到如何使供應(yīng)鏈具有競爭力的主題上面。對近期產(chǎn)業(yè)報告的研究證實，高管、專家、采購與制造專業(yè)人士和許多學(xué)者都認(rèn)為，有些因素可以幫助企業(yè)在市場中脫穎而出。我們把這些因素提煉成了一個清單，EBN編輯、分銷商和業(yè)內(nèi)高管未來一個月將在本網(wǎng)站對其加以討論。 ● 靈活性/適應(yīng)性/彈性/響應(yīng)能力 ● 有效的風(fēng)險管理/降低風(fēng)險 ● 能力與速度 ● 不斷改善/精干/TQM ● 可持續(xù)性 ● 一致性 ● 戰(zhàn)略契合 ● 庫存優(yōu)化 ● 利益相關(guān)者合作 ● 全球/戰(zhàn)略性布局 ● 正向與逆向物流 ● 安全性 ● 創(chuàng)新 ● 簡潔 請告訴我們你對這個清單的想法。你可以在這里發(fā)表評論，提出新的因素。我們樂于聽到你的意見。 編譯：Luffy Liu 本文授權(quán)編譯自EBN Online，版權(quán)所有，謝絕轉(zhuǎn)載 本文下一頁：參考英文原文：Is Your Supply Chain Ready to Compete?

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{pagination} Is Your Supply Chain Ready to Compete? Bolaji Ojo The question is worth repeating: Matched against the competition, is your supply chain ready to compete? Your greatest innovation and latest products may be groundbreaking, and nothing that rivals have in the pipeline may come close to matching what you are ready to unveil. But without a world-class supply chain that is supple, cost-efficient, highly reliable, globally competitive, and supported by similarly motivated partners, the dreams of a profitable, marketshare-winning product will remain just that -- a dream. Best-in-class manufacturers no longer match products against products or even innovation engines against a rival's R&D operation. Staying ahead of the competition requires much sharper tools, all of which can be found grouped together under the "supply chain" umbrella. In the high-tech industry in particular, winners and losers are increasingly being determined by the efficiency of a company's supply chain and the investments it is willing to make to retain an edge. OEMs once were the only ones concerned with bringing a flexible supply chain to market. Nowadays all segments of the high-tech sector try to fashion supply chain systems with the distinct characteristics needed to win. In recent interviews across the electronics landscape, component suppliers, distributors, OEMs, contract manufacturers, and even independent design firms have confirmed that internal supply chain organizations have been elevated to apex status as the secret sauce for companies like Apple Inc. (Nasdaq: AAPL) has become clear. Your focus on supply chain excellence is one of the ways you "demonstrate to the customer that you are committed to serving them," Otto Kosgalwies, executive vice president of company infrastructures and services at STMicroelectronics NV (NYSE: STM), told us recently. For instance, we never compromise on quality, even though we know problems caused by natural disasters will arise. If you have a problem, and you manage it well, you deepen the relationship with the customer. But you can only deal with the problem if you are prepared and your supply chain is primed for disaster management. Natural disasters are viewed as extreme risks in the electronics industry, but they happen nonetheless with devastating consequences, as demonstrated by last year's earthquake and tsunami in Japan and the flooding in Thailand that savaged the hard disk drive market. The more frequent challenges nowadays are also quite mundane, though they can be as devastating to the enterprise as a hurricane. Companies that understand these challenges are implementing measures that make their supply chains immune to the risks or at least better prepared to manage unexpected problems. They are also building responsive systems with everything a best-in-class enterprise would require in its support operation. What characteristics make one company's supply chain more competitive than a rival's? Partly in an attempt to answer questions like these, EBN and Avnet Inc. (NYSE: AVT) have partnered to launch the Velocity channel on this site and devote more attention to supply chain issues as they impact the high-tech industry. Avnet, one of the globe's biggest components distributors and systems integrators, has been at the forefront of helping companies understand the crucial role of a vibrant supply chain system. It offers numerous supply chain support services, some of which we will detail in future reports. For now, however, I would like to return to the subject of what makes a supply chain competitive. A review of recent industry reports confirmed the elements that executives, experts, purchasing and manufacturing professionals, and many in academia believe can help a company distinguish itself in the marketplace. We distilled these elements into a list of factors that EBN editors, contributors, and industry executives will be discussing on this site over the next month. Agility/adaptability/flexibility/responsiveness Effective risk management/mitigation Competency and speed Continual improvement/lean/TQM Sustainability Consistency Strategic fit Inventory optimization Stakeholder collaboration Global/strategic footprint Forward and reverse logistics Security Innovation Simplicity Let us know what you think of the list. You can suggest new factors by commenting on these pages. We would like to hear from you.