盡管柯達(dá)公司(Kodak)已經(jīng)日落西山，但許多人都會(huì)記得，這家公司曾經(jīng)有過(guò)的光輝歲月。1930年代，柯達(dá)所設(shè)計(jì)的相機(jī)由于擁有流線型設(shè)計(jì)，成為當(dāng)時(shí)“必備”的消費(fèi)性產(chǎn)品之一。
柯達(dá)宣布破產(chǎn)的消息震撼業(yè)界，這家總部位在紐約Rochester的相機(jī)公司擁有悠久歷史，它在許多人的回憶中都占有一席之地。
柯達(dá)的經(jīng)典之作很多，以下是一則比較有“歷史”的柯達(dá)廣告，每看一次，都勾起無(wú)限回憶??！相信一些70，80后對(duì)這些廣告都會(huì)有感覺(jué)。
柯達(dá)一刻經(jīng)典廣告
cN7esmc
近日宣告破產(chǎn)的柯達(dá)，曾經(jīng)在二次世界大戰(zhàn)結(jié)束后力推消費(fèi)主義的美國(guó)市場(chǎng)扮演要角，今昔的強(qiáng)烈對(duì)比，讓我跌入了對(duì)這家歷史悠久的公司的回憶之中?？逻_(dá)曾在1937年推出售價(jià)33.5美元的“Senior Six-16”。當(dāng)時(shí)這可不便宜。我猜我父親是在它降價(jià)后才買的，因?yàn)榫o接著在1939年，柯達(dá)就推出了新型號(hào)。
也或許，這個(gè)老相機(jī)迷，是用他的美國(guó)陸軍航空隊(duì)補(bǔ)貼給二戰(zhàn)期間出征海外士兵的薪餉來(lái)支付？
我希望，下列的幾張照片能夠說(shuō)明，這款可折疊的 Senior Six-16 ，就好比是那個(gè)年代的“iCamera”──當(dāng)然，這并不是說(shuō)在當(dāng)時(shí)這款相機(jī)便已經(jīng)引領(lǐng)人們的生活潮流。iCamera只是一個(gè)比喻，讓現(xiàn)代人更容易了解罷了。
圓弧造型、方便使用、易于攜帶且可靠性高，是這款相機(jī)的主要特色。只要輕松將吊帶背在肩上，就可以輕松拍攝照片了。你可以用“垂直”模式拍攝雄偉的紅杉林照 片；或是用“水平”模式(今天所謂的“風(fēng)景模式”)將所有小孩都收進(jìn)你的鏡頭之下。柯達(dá)的光學(xué)取景器在這兩種模式下都能呈現(xiàn)良好效果。
在20世紀(jì)中，可攜式的相機(jī)幾乎已經(jīng)成為家庭出游時(shí)的必要配備，其重要性就像是今天的iPhone使用者習(xí)慣問(wèn)Siri加油站在哪個(gè)方向一樣。
雖然最終柯達(dá)無(wú)法跟上數(shù)字?jǐn)z影時(shí)代的變化。但若以“開(kāi)發(fā)適合大眾使用的消費(fèi)產(chǎn)品”這個(gè)角度來(lái)看，柯達(dá)的先驅(qū)地位無(wú)可動(dòng)搖。即使是像蘋(píng)果這樣的公司，也應(yīng)該感謝柯達(dá)的設(shè)計(jì)大師們?cè)诳蓴y式設(shè)計(jì)概念方面的貢獻(xiàn)。
接下來(lái)，誰(shuí)會(huì)知道最終結(jié)局如何呢？或許Kodachrome也有像黑膠唱片乘著復(fù)古風(fēng)卷土重來(lái)的一天。
在1930年代末期，柯達(dá)接連推出兩款新相機(jī)。其中“Senior Six-16”具備“Anistigmat”鏡頭，在當(dāng)時(shí)被歸類于高階相機(jī)之列。cN7esmc
柯達(dá)“Senior Six-16”的鏡頭開(kāi)啟后會(huì)彈出到鎖定位置。cN7esmc
本文下一頁(yè)：Senior Six-16的內(nèi)部構(gòu)造
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
相關(guān)閱讀：
• CES回顧：發(fā)現(xiàn)攤位中的亮點(diǎn)
• 柯達(dá)出售影像傳感器事業(yè)部給Platinum Equity公司
• 柯達(dá)宣布高達(dá)2900萬(wàn)像素的行間傳輸CCD圖像傳感器cN7esmc
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Senior Six-16的內(nèi)部構(gòu)造
相機(jī)背蓋內(nèi)部，該相機(jī)使用柯達(dá)616底片。cN7esmc
“Senior Six-16”的內(nèi)部構(gòu)造看來(lái)相當(dāng)簡(jiǎn)單。cN7esmc
本文下一頁(yè)：詳細(xì)的使用說(shuō)明
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
相關(guān)閱讀：
• CES回顧：發(fā)現(xiàn)攤位中的亮點(diǎn)
• 柯達(dá)出售影像傳感器事業(yè)部給Platinum Equity公司
• 柯達(dá)宣布高達(dá)2900萬(wàn)像素的行間傳輸CCD圖像傳感器cN7esmc
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詳細(xì)的使用說(shuō)明
包括外盒、相機(jī)和說(shuō)明書(shū)的完整「Senior Six-16」。cN7esmc
詳細(xì)的使用說(shuō)明。cN7esmc
多用途光學(xué)取景器可拍攝水平或垂直照片。cN7esmc
本文下一頁(yè)：優(yōu)美的機(jī)械設(shè)計(jì)
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
相關(guān)閱讀：
• CES回顧：發(fā)現(xiàn)攤位中的亮點(diǎn)
• 柯達(dá)出售影像傳感器事業(yè)部給Platinum Equity公司
• 柯達(dá)宣布高達(dá)2900萬(wàn)像素的行間傳輸CCD圖像傳感器cN7esmc
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優(yōu)美的機(jī)械設(shè)計(jì)
柯達(dá)在這款折疊式相機(jī)中使用了非常優(yōu)美的機(jī)械設(shè)計(jì)。cN7esmc
這臺(tái)相機(jī)的主人品味非凡，當(dāng)初可是砸了大錢買下它的。cN7esmc
編譯： Joy Teng
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
參考英文原文： Slideshow: Homage to a camera and its maker ，by George Leopold
相關(guān)閱讀：
• CES回顧：發(fā)現(xiàn)攤位中的亮點(diǎn)
• 柯達(dá)出售影像傳感器事業(yè)部給Platinum Equity公司
• 柯達(dá)宣布高達(dá)2900萬(wàn)像素的行間傳輸CCD圖像傳感器cN7esmc
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Slideshow: Homage to a camera and its maker
George Leopold
The demise of Kodak has prompted a flood of reminisces about the great old camera company based in Rochester, N.Y., and what it has meant to Americans.
It meant a lot: shoe boxes full of memories and family histories; 35-mm color photos and slides so gorgeous they inspired a pop song (“They give us those nice bright colors, they give us the greens of summers”); stark, haunting black and white photos conveying the events of the day or the harsh realities of the world.
The end of Kodak and the central role the iconic company played in post-World War II consumerist America prompted me to pull out the Old Man’s Kodak. The “Senior Six-16,” according to the manufacturer, hit the market in 1937 and sold for $33.50. That was a lot of money in those days. I’m guessing my father bought it after the price dropped since it was replaced by a newer model in 1939.
Perhaps the ol’ Shutter Bug used some of his Army Air Corps back pay accumulated overseas during World War II?
As I hope the slideshow that follows attests, the fold-up Senior Six-16 must’ve been the iCamera of its day – except, of course, it didn’t represent a lifestyle, merely a signal to the Joneses that you were keeping up.
Sleek, easy to use, portable and reliable. Just sling the case over your shoulder and scout for a nice back drop for picture taking. Shoot a “vertical” picture to capture majestic Red Woods; “horizontal,” or what we now call “l(fā)andscape” format, to squeeze all the kiddies into the shot. Kodak’s optical view finder worked great in either mode.
The ability to take a portable camera on a family vacation must have been the mid-20th century equivalent to asking Siri for directions to the nearest gas station.
In the end, Kodak couldn’t keep up with the pace of change in digital photography. But the company was a trail blazer in designing easy-to-use consumer products for the masses. Companies like Apple owe a great debt to the design gurus at Kodak.
And who knows? Perhaps Kodachrome will have a comeback akin to vinyl records.
By the late 1930s, Kodak was introducing a new camera model after two years. The "Senior Six-16" was considered a high-end camera in its day, featuring an "Anistigmat Lens".
Kodak's Senior Six-16
The Kodak Senior Six-16 popped open to its full, locked position.
The inside back cover of the camera, instructing the owner to use Kodak 616 film.
The not very complicated inner workings of the Kodak Senior Six-16
Kodak's Senior Six-16
The whole package: carrying case, camera and owner's manual.
Foolproof instructions.
The versatile viewfinder optics allowed for horizontal or vertical photos.
