根據(jù)市場研究機構(gòu)IHS iSuppli的最新報告,韓國三星電子(Samsung Electronics)在2011年第三季的全球DRAM市場取得創(chuàng)紀錄的45%市占率,比第二季進步了3.5%;這家長期穩(wěn)居全球第一大的DRAM供貨商當季表現(xiàn)也大幅超越整體市場表現(xiàn)。
“三星一直以來都是 DRAM 產(chǎn)業(yè)的資本支出最大戶,使該公司降低成本并比競爭對手更快推出先進產(chǎn)品;”IHS iSuppli首席DRAM與內(nèi)存市場分析師Mike Howard表示:“因為如此,三星更能承受第三季產(chǎn)品平均銷售價格(ASP)下跌的沖擊,當季整體DRAM產(chǎn)品ASP下跌幅度達到26%。”
Howard指出,三星的DRAM產(chǎn)品 ASP在第三季的下跌幅度僅17%,同時間出貨量成長了9%:“基于這些優(yōu)勢,三星電子因此能進一步將其DRAM霸業(yè)推向史上最高峰?!备鶕?jù)IHS iSuppli的統(tǒng)計數(shù)據(jù),三星近幾年在DRAM市場的占有率呈現(xiàn)穩(wěn)定成長趨勢,由2007年的28%到2008年的30%,又進一步在2009年與2010年成長至34%與37%。
整體DRAM市場 ASP在第三季下跌了26%,而自2009年初以來,DRAM市場ASP就呈現(xiàn)每季平均下滑2%的趨勢;衰弱的價格使得DRAM產(chǎn)業(yè)第三季營收減少了15.8%,來到68億美元,該數(shù)字在第二季為81億美元?!暗谌綝RAM需求受PC買氣虛弱影響而減少──PC目前仍是DRAM的主要應用市場;”Howard表示:“消費者對PC的采購欲望受到低迷經(jīng)濟景氣的壓抑,同時間還有來自平板裝置的競爭。”
本文下一頁:第三季全球DRAM供貨商排行榜
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相關閱讀:
• 減產(chǎn)未能挽頹勢,11月DRAM價格大跌
• 2012年DRAM產(chǎn)業(yè)將面臨重大轉(zhuǎn)折點TvIesmc
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第三季全球DRAM供貨商排行榜
以其它DRAM廠商表現(xiàn)來看,美商美光(Micron)在第三季的成績在某些方面甚至超越三星,前者當季DRAM產(chǎn)品ASP只比上一季下跌3.8%,此外在DRAM市場的占有率由第二季的10.6%,成長至12.1%;美光在第三季排名全球第四大DRAM供貨商,緊追排名第三的爾必達(Elipda Memory)。
第三季爾必達在DRAM市場的占有率由上一季的14.6%,退步為12.1%,該公司當季出貨量成長了16%,DRAM產(chǎn)品ASP大跌39%。排名全球第二大DRAM供貨商的海力士(Hynix)第三季市占率亦呈現(xiàn)下滑,由上一季的23.4%縮水為21.5%,當季營收15億美元;IHS并指出,海力士第三季DRAM產(chǎn)品 ASP下跌29%,低于整體市場水準。
而第三季排名全球第五大DRAM供貨商的是臺灣業(yè)者南亞科技(Nanya Technology),當季市占率由第二季的4.7%縮減為3.6%,主要是受到該公司慘跌32%的DRAM產(chǎn)品 ASP沖擊;此外南亞科第三季DRAM出貨量成長7%,稍低于整體DRAM出貨量成長率13%。
IHS表示,持續(xù)將主力放在一般應用DRAM市場的南亞科,在接下來幾季恐怕仍將面臨艱苦的生存戰(zhàn),主因是此一領域仍然處于供過于求狀態(tài)。在其它臺灣DRAM 廠商中,排名全球第六的華邦(Winbond)是少數(shù)市占率成長的一家,得與三星與美光齊名;排名第七大的茂德(ProMOS)市占率跌到1%以下;排名第八大的力晶(Powerchip)則在第二季停止出貨品牌DRAM產(chǎn)品之后,業(yè)績稍有起色。
編譯:Judith Cheng
本文授權(quán)編譯自EETIMES,版權(quán)所有,謝絕轉(zhuǎn)載!
參考原文: IHS: Samsung grabbed record DRAM share in Q3,by Dylan McGrath
相關閱讀:
• 減產(chǎn)未能挽頹勢,11月DRAM價格大跌
• 2012年DRAM產(chǎn)業(yè)將面臨重大轉(zhuǎn)折點TvIesmc
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IHS: Samsung grabbed record DRAM share in Q3
Dylan McGrath
Despite an 8.9 percent DRAM revenue decline compared to the third quarter, South Korea's Samsung Electronics Co. Ltd. held a record 45 percent market share in DRAM in the third quarter, according to market research firm IHS iSuppli.
Samsung (Seoul, South Korea), the No. 1 supplier of DRAM for some time, expanded its market share by 3.5 percent compared to the second quarter, handily outperforming the industry as a whole in the third quarter, according to IHS.
"Samsung perennially has the DRAM industry’s largest capital expenditure budget, allowing it to reduce costs and offer advanced products more quickly than the competition," said Mike Howard, principal analyst for DRAM and memory at IHS, in a statement. “Because of this, the company was better able to absorb the decline in average selling prices (ASP) in the third quarter, which fell 26 percent for the DRAM industry as a whole."
According to Howard, Samsung's DRAM ASP fell by just 17 percent in the third quarter, while its shipments increased by 9 percent. "With these advantages, the South Korean electronics giant was able to expand its DRAM market leadership to the highest margin in company history," Howard said.
Samsung’s share of DRAM market revenue has been rising steadily in recent years, growing from 28 percent in 2007 to 30 percent in 2008, to 34 percent in 2009 and 37 percent in 2010, according to IHS.
The 26 percent ASP decrease for the overall DRAM market in the third quarter compares to an average quarterly decline of 2 percent since the beginning of 2009. The extraordinarily weak pricing caused DRAM industry revenue in the third quarter to decline by 15.8 percent to $6.8 billion, down from $8.1 billion in the second quarter, IHS said.
"DRAM demand in the third quarter was undercut by anemic sales of PCs—which represent the primary market for the memory type," Howard noted. "The consumer appetite for PCs has been dampened by weak economic conditions combined with competition from media tablet devices."
U.S.-based Micron Technology Inc. posted an even better performance than Samsung in the third quarter, IHS said. Micron's DRAM sales fell by only 3.8 percent sequentially in the third quarter, while the company increased its DRAM market share to 12.1 percent from 10.6 percent in the second quarter, IHS said.
The third quarter performance by No. 4 ranked DRAM vendor Micron was enough to put it in a virtually tie with the No. 3 vendor, Japan's Elipda Memory Inc., which saw its DRAM market share decline from 12.1 percent in the third quarter from 14.6 percent in the second quarter, according to IHS. Elpida’s shipments were up 16 percent in the third quarter, but its ASP plummeted a steep 39 percent, IHS said.
Like Elpida, second-place Hynix Semiconductor Inc. of South Korea suffered a loss of market share in the third quarter. With revenue of $1.5 billion, Hynix had 21.5 percent share, down from 23.4 percent, IHS said. Hynix's ASP fell faster than the industry average, sinking 29 percent during the period, IHS said.
Fifth-ranked DRAM vendor Nanya Technology Corp. of Taiwan saw its third quarter market share decline to 3.6 percent from 4.7 percent in the second quarter— a significant drop largely driven by the supplier’s relatively weak ASP, which fell 32 percent, IHS said. Nanya’s shipment growth of 7 percent also was slightly lower than the industry average of 13 percent, IHS said. Nanya continues to be heavily exposed to the commodity DRAM market and will find the next few quarters an uphill climb, especially as this segment is expected to remain in a slightly oversupplied position, according to IHS.
Rounding out the Top 8 were Winbond Electronics Corp., one of the few market share gainers along with Samsung and Micron, in sixth place; ProMOS Technologies Inc., down to less than 1 percent share; in seventh place; and Powerchip Technology Corp., rebounding after not shipping any branded DRAM in the second quarter, in eighth, IHS said. All three companies are based in Taiwan.
責編:Quentin