根據(jù)IHS公司表示，受惠于智能手機(jī)與平板電腦等移動(dòng)設(shè)備銷售強(qiáng)勁的帶動(dòng)，2013年全球處理器出貨量將較2012年大幅成長24%，達(dá)到15億片的市場規(guī)模。
IHS公司在其報(bào)告中表示，處理器市場的快速成長來自于智能手機(jī)和平板電腦的強(qiáng)勁銷售加持，這用于彌補(bǔ)今年臺(tái)式機(jī)銷售大幅下跌13%以及筆記本電腦銷售下滑2%都已綽綽有余。此外，2013年所有的處理器應(yīng)用領(lǐng)域幾乎都出現(xiàn)成長態(tài)勢(shì)，只有PC部份衰退，甚至是服務(wù)器用處理器都有所成長。例如，今年第二季的服務(wù)器處理器出貨量達(dá)480萬臺(tái)，較去年第二季的460萬臺(tái)成長。
蓬勃發(fā)展的移動(dòng)處理器市場更達(dá)到了兩位數(shù)的成長，IHS表示。盡管其價(jià)格較PC處理器更低，但2013年整體處理器市場的營收將有個(gè)位數(shù)的成長。
“著平板電腦和智能手機(jī)逐漸取代消費(fèi)者所用的PC，移動(dòng)設(shè)備的普及改變了處理器市場的格局，”IHS分析師Gerry Xu表示，”出貨至低迷的PC市場的處理器銷售量預(yù)計(jì)將持續(xù)迅速下滑，而移動(dòng)處理器市場則將在智能手機(jī)與平板腦的強(qiáng)勁成長帶動(dòng)下快速成長。”
受惠于智能手機(jī)與平板電腦的銷售力道強(qiáng)勁，IHS預(yù)期2013年處理器市場的每季出貨量均較2012年同期成長。
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IHS公司分析報(bào)告中的處理器包括了服務(wù)器和PC用的微處理器，以及在筆記本電腦、平板電腦和智能手機(jī)所用的移動(dòng)處理器，無論是獨(dú)立型應(yīng)用處理器，或是包括一款基頻處理器的SoC。
在最熱門的移動(dòng)處理器市場，IHS指出，傳統(tǒng)PC所強(qiáng)調(diào)的原始速度已經(jīng)轉(zhuǎn)移到與移動(dòng)運(yùn)算有關(guān)的功能了，”相較于PC市場強(qiáng)調(diào)運(yùn)算功耗的趨勢(shì)，移動(dòng)處理器市場則著重于電源效率與用戶體驗(yàn)等性能。”
根據(jù)Gerry Xu表示，應(yīng)用處理器廠商之間針對(duì)架構(gòu)特色與價(jià)格方面的競爭也十分激烈，特別是像全志科技(Allwinner)和瑞芯微(Rockchip)等中國廠商，均供應(yīng)平板電腦處理器給白牌供貨商和品牌供貨商，如惠普和聯(lián)想。
“應(yīng)用處理器廠商之間的競爭正持續(xù)升溫。不同的廠商分別采取不同的方法，以期從競爭對(duì)手中脫穎而出，”他說，”如高通公司正在智能手機(jī)處理器取得了理想的定位，同時(shí)也提供了一個(gè)平衡的整體用戶體驗(yàn)。此外，隨著中國廠商在 Android 平板處理器占據(jù)主導(dǎo)位置，平板電腦處理器市場的價(jià)格競爭變得格外激烈?！?
“當(dāng)英特爾與聯(lián)發(fā)科以更具積極的銷售目標(biāo)加入戰(zhàn)局后，”IHS預(yù)計(jì)這一競爭態(tài)勢(shì)將在明年更進(jìn)一步加劇。
編譯：Susan Hong
參考原文：Mobile Boosts Processor Market，by R. Colin Johnson
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This year's unit shipments for processors will grow 24% over 2012 to as high as 1.5 billion, according to IHS Inc.
The fast rise is being bolstered by strong smartphone and tablet sales, which are more than compensating for a 13% slump in desktop sales and a 2% drop in notebook sales, the research firm said in its report. Of all processor segments, only PCs experienced a downturn, since even server processors experienced growth in 2013. For instance, server processor shipments rose to 4.8 million units in the second quarter from 4.6 million a year earlier.
The burgeoning mobile processor market accounted for the double-digit overall growth, IHS said. Despite their smaller price tags compared with PC processors, the overall market revenue for processors will grow by single digits in 2013.
"Popularity of mobile devices has changed the landscape of the processor market as tablets and smartphones take over from PCs among consumers," IHS analyst Gerry Xu told us. "Processors shipped to the sluggish PC market is projected to continue to decline while the mobile processors market are set to rise rapidly following the strong sales growth of smartphones and tablets."
IHS's processor count includes the microprocessors powering servers and PCs, as well as the mobile processors in notebooks, tablets, and smartphones, whether they were standalone application processors or systems-on-chip that include a baseband processor.
In the hottest mobile processor markets, Xu said the traditional PC emphasis on raw speed has shifted to features relevant to mobile computing. "Instead of more computing power focus driven by PC market, the mobile processor market is focusing on features, such as power efficiency and the user experience."
According to Xu, competition among application processor vendors is fierce on both architectural features and pricse, especially now that Chinese vendors like Allwinner and Rockchip are supplying tablet processors to both white-box vendors and brands such as Hewlett-Packard and Lenovo.
"The completion among application processor vendors is heating up. Different vendors are using different approaches to differentiate from competitors," he said. "Qualcomm is positioned well in the smartphone processor market while providing a balanced overall user experience, and price completion is particularly fierce in tablet processor markets, with Chinese vendors leading in Android tablet processors."
The competition is expected to heat up even further next year, when "Intel and Mediatek both join the war with aggressive sales volume targets."
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• AMD要在HSA處理器上成功？努力不能停
• 014年應(yīng)用處理器技術(shù)與市場展望
• 機(jī)進(jìn)入64位時(shí)代，ARM解讀CPU與GPU競爭新格局Yjmesmc
