英特爾在日前的國際消費性電子展(CES)上發(fā)表新款Atom處理器平臺，直接瞄準發(fā)展中國家正快速成長中的低端智能手機市場。 將目標定位于低階的市場，這聽起來似乎不像是英特爾會做的事情。但英特爾多年來一直試圖擴展其于智能手機世界的占有率?？傄覀€可以開始的地方吧！ “通過定位于低階手機，英特爾可在未來幾年內(nèi)嘗試滿足智能手機領域中最具成長潛力的市場，”IHS iSuppli公司負責無線通信業(yè)務的資深分析師Francis Sideco在一份報告中表示，“盡管目前英特爾在全球智能手機應用處理器的市占率幾乎微不足道，但該公司必須正采取必要步驟，以擴展在這一領域的機 會。”

英特爾公司移動與通信部門副總裁兼總經(jīng)理Mike Bell展示一款智能手機的參考設計。該參考設計采用英特爾瞄準新興市場的全新Atom平臺。
83sesmc

根據(jù)IHS表示，這款新的Atom平臺先前的研發(fā)代號為 Lexington ，有機會發(fā)展成為市場的重大趨勢之一。在發(fā)展中國家，固定式有線電話基礎設施往往十分匱乏，消費者渴望能夠提供高性能和更多功能的低成本智能手機。 本文授權編譯自EE Times，版權所有，謝絕轉(zhuǎn)載 第2頁：低端智能機是智能手機市場中成長最快的領域 第3頁：英特爾在智能手機方面只能力求成長

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• CES2013：微軟禪位高通，各大廠商秀絕活
• 股價破百，臺積電挑戰(zhàn)英特爾市值
• 英特爾CEO提前退休，繼任者肩負向移動領域轉(zhuǎn)型重任83sesmc

{pagination} 在世界上大多數(shù)的國家中，智能手機仍然是一個相對昂貴的產(chǎn)品。即使如此，2012年總計約有6-7億支的智能手機出貨。當你想到開發(fā)中國家中可能因低成本且多功能的智能手機而受惠的龐大用戶數(shù)時，很明顯的，如果價格合適的話，它很快就能達到相當大的量。 低端智能手機是智能手機市場中成長最快的領域，根據(jù)IHS，低端智能手機出貨量可望在2012至2016年間成長一倍。該公司預期，低端智能手機出貨量將從2012年的2.06億支快速成長，在2016年以前增加到5.59億支。 IHS預期，從2011年至2016年，低端智能手機出貨量的復合年成長率(CAGR)為51%。而在同一時期，高端智能手機出貨量的CAGR則為12%。 “在新興市場，成本/性能均衡的最佳化，將是成功的關鍵，”Sideco說。英特爾還需要充分利用其于2011年收購自英飛凌的無線芯片部門，以確保為整合應用處理器與調(diào)制解調(diào)器于同一芯片的低階智能手機提供最佳解決方案。

全球低階智能手機出貨量預測(單位：百萬臺)
Source：IHS iSuppli Research, 2013年1月83sesmc

本文授權編譯自EE Times，版權所有，謝絕轉(zhuǎn)載 第3頁：英特爾在智能手機方面只能力求成長

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• CES2013：微軟禪位高通，各大廠商秀絕活
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• 英特爾CEO提前退休，繼任者肩負向移動領域轉(zhuǎn)型重任83sesmc

{pagination} 迄今為止，英特爾在以高通為主導的智能手機應用處理器市場已經(jīng)取得了一些進展。而在基頻方面，根據(jù)IHS表示，英特爾在2012年第三季的基頻營收僅占8%的市占率，遠遠落后于高通與聯(lián)發(fā)科，全球市占率排名第三。 “雖然英特爾主導PC微處理器市場，而在智能手機半導體業(yè)務方面只能力求成長，”Sideco說，“雖然英特爾在移動手機方面要實現(xiàn)像在PC半導體業(yè)務所取得的主導位置，的確面臨重大挑戰(zhàn)，但該公司正認真地建立起在智能手機芯片市場的競爭位置?！?

全球前五大移動基頻芯片(模擬與數(shù)字)供貨商市占率
Source：IHS iSuppli Research, 2013年1月83sesmc

IHS 預計，中國仍將是各種手機成長最快的市場，2011年至2016年的出貨量預計將有8%的CAGR。同一時期，其它亞太地區(qū)的手機出貨量預計將有6%的 CAGR，歐洲、中東和非洲(EMEA)等地區(qū)的成長率為5%，排名第三；同期，北美地區(qū)則有4%的CAGR。很顯然地，未來的成長力道來自新興地區(qū)。 本文授權編譯自EE Times，版權所有，謝絕轉(zhuǎn)載 編譯：Susan Hong 參考英文原文：Intel pins hopes to low-end smartphones，by Dylan McGrath

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• CES2013：微軟禪位高通，各大廠商秀絕活
• 股價破百，臺積電挑戰(zhàn)英特爾市值
• 英特爾CEO提前退休，繼任者肩負向移動領域轉(zhuǎn)型重任83sesmc

{pagination} Intel pins hopes to low-end smartphones Dylan McGrath With its new Atom processor platform, launched last week at CES, Intel Corp. is aiming directly at the rapidly growing market for low-end smartphones in developing countries. Targeting the low end of anything seems a decidedly un-Intel thing to do. But Intel has been trying to expand its minimal presence in the smartphone world for several years. Gotta start somewhere. "By targeting the low end, Intel can attempt to address the market with the greatest opportunity for growth in the smartphone business during the next few years," said Francis Sideco, senior principal analyst for wireless communications at IHS iSuppli, in a report circulated Wednesday (Jan. 16). "With Intel now holding a negligible share of the global smartphone applications processor market, the company appears to be taking the steps it needs to in order to have a chance at expanding its presence in this segment." Mike Bell, vice president and general manager of Intel's Mobile and Communications Group, shows off a smartphone reference design at a media event prior to the opening of CES. The reference design, based on Intel's new Atom platform, is aimed at emerging markets. According to IHS (El Segundo, Calif.), the new Atom platform, formerly codenamed Lexington, has an opportunity to tap into a major trend. In developing nations, where there is often a scarcity of wireline phone infrastructure, consumers are hungry for low-cost smartphones that offer high performance and a full feature set. In most of the world, a smartphone remains a relatively pricey item. Even so, total smartphone shipments in 2012 probably ended up at somewhere between 600 million and 700 million units. When you consider the number of people living in developing nations that could benefit greatly from a low end smartphone with a pretty robust feature set, it's pretty clear that the volumes involved could get pretty enormous pretty quickly if the right price point is hit. According to IHS, shipments of low-end smartphones—the fastest growing segment of the smartphone market—doubled between 2012 and 2016. The firm expects low-end smartphone shipments to rise to 559 million by 2016, up from just 206 million in 2012. Intel outside looking in IHS expects shipments of low-end smartphones to rise at a compound annual growth rate (CAGR) of 51 percent from 2011 to 2016. The firm expects shipments of high-end smart smartphoens to grow at a CAGR of only 12 percent during the same period. "In the emerging markets, optimizing the cost/performance balance will be critical for success," Sideco said. Intel will also need to leverage its 2011 acquisition of Infineon's wireless chip unit to ensure that it offers the best solution for low-end smarphones, incorporating both the applications processor and the modem on the same chip, Sideco said. To date, Intel has made minimal progress in cracking the smartphone applications processor market, which is dominated by Qualcomm. In basebands, Intel ranks third in market share, according to IHS, generating just 8 percent of baseband revenue in the third quarter of 2012, well behind both Qualcomm and Taiwan's MediaTek, according to IHS. "While Intel dominates the PC microprocessor market, in the smartphone semiconductor business the company has no place to go but up," Sideco said. “And while Intel certainly faces major challenges in achieving the kind of leadership position in mobile handsets it now has in PC semiconductors, the company appears to be serious about building its competitive positioning in the smartphone chip market." For what it's worth, IHS expects China to remain the fastest growing market for all cell phones, with shipments expected to grow at an 8 percent CAGR from 2011 to 2016. The rest of the Asia-Pacific region is predicted to have a 6 percent CAGR in cell phone shipment growth over the same period, with the EMEA region coming in third at 5 percent, and North America at 4 percent. Clearly, future growth is coming from the emerging regions.