根據(jù)美國紐約經(jīng)濟(jì)評(píng)議會(huì)(Conference Board)指出，美國消費(fèi)者信心指數(shù)已上升至2008年以來的最高水平，如果這一成長態(tài)勢(shì)能持續(xù)到感恩節(jié)與圣誕節(jié)期間，轉(zhuǎn)變?yōu)閺?qiáng)勁的銷售業(yè)績，電子產(chǎn)品市場(chǎng)仍可期待一個(gè)收獲豐盛的一年。 持續(xù)關(guān)注美國經(jīng)濟(jì)環(huán)境的經(jīng)濟(jì)評(píng)議會(huì)最近發(fā)表的一份報(bào)告指出，由于明顯感受到就業(yè)市場(chǎng)持續(xù)改善，帶動(dòng)今年十月份的消費(fèi)者信心指數(shù)大幅提升至72.2，這是2008年2月以來的最高水平。從該產(chǎn)業(yè)組織的調(diào)查響應(yīng)來看，消費(fèi)者也感覺到自己的財(cái)務(wù)狀況好轉(zhuǎn)。 “由于就業(yè)市場(chǎng)改善成為重要的推動(dòng)力，消費(fèi)者在評(píng)估現(xiàn)況時(shí)的反應(yīng)都相當(dāng)正面，”Conference Board經(jīng)濟(jì)指針總監(jiān)Lynn Franco指出，“消費(fèi)者對(duì)于其財(cái)務(wù)狀況以及短期經(jīng)濟(jì)前景的看法樂觀，而且隨著近節(jié)日季節(jié)的接近，情況似乎變得更好。” 經(jīng) 濟(jì)評(píng)議會(huì)表示，消費(fèi)者對(duì)于短期前景“較樂觀”，而企業(yè)也認(rèn)為經(jīng)濟(jì)環(huán)境正持續(xù)改善中。雖然消費(fèi)者信心指數(shù)還遠(yuǎn)低于高度樂觀的水平，但對(duì)于11-12月期間的 零售業(yè)及其它經(jīng)濟(jì)領(lǐng)域而言，這一現(xiàn)況的改善已能為其創(chuàng)造佳績。如果到了11月的成長態(tài)勢(shì)仍像10月時(shí)一樣強(qiáng)勁，在這段假期間的買氣將會(huì)比許多人預(yù)期的更好。 根據(jù)經(jīng)濟(jì)評(píng)議會(huì)的調(diào)查報(bào)告指出，“認(rèn)為商業(yè)環(huán)境不錯(cuò)的消費(fèi)者約從15.3%增加到16.5%，而認(rèn)為商業(yè)情況不佳者則從 33.8%下降至33.1%。消費(fèi)者對(duì)于勞動(dòng)力市場(chǎng)的評(píng)語也更積極正面，認(rèn)為就業(yè)機(jī)會(huì)豐富的從8.1%增加到10.3%，而認(rèn)為工作難找的人則從 40.7%減少到39.4%?！? 但業(yè)界在最近幾天收到的好消息還不僅止于此。美國最近發(fā)布的就業(yè)數(shù)字更印證了為什么消費(fèi)者近來對(duì)于經(jīng)濟(jì)環(huán)境感到樂觀。美國勞工部(Labor Department)最新的報(bào)告顯示，非農(nóng)業(yè)領(lǐng)域的就業(yè)人數(shù)增加了17.1 萬人，失業(yè)率約7.9%。這項(xiàng)數(shù)據(jù)不僅鼓舞了投資人，也有助于抬股市交易。 這些好消息將讓電子產(chǎn)品制造商感到振奮。在年底假期旺季期間，消費(fèi)者信心指數(shù)提高，通常就意味著更高的支出──消費(fèi)者為家人與朋友大肆采購最新的電子產(chǎn)品， 可望為消費(fèi)電子產(chǎn)品制造商帶來一筆不小的財(cái)富。如果消費(fèi)者在11月和12月花費(fèi)更多錢買禮物，那么所增加的銷售業(yè)績將有助于提升2012年整體電子產(chǎn)業(yè)的預(yù)期表現(xiàn)，同時(shí)一掃原本預(yù)計(jì)年底將持續(xù)面臨的陰霾。 本文授權(quán)編譯自EBN Online，版權(quán)所有，謝絕轉(zhuǎn)載 編譯：Susan Hong 參考英文原文：Higher Consumer Confidence May Jolt Electronics Sales，by Bolaji Ojo, Editor in Chief

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{pagination} Higher Consumer Confidence May Jolt Electronics Sales Bolaji Ojo The electronics market may still wring out a respectable finish to the year if rising consumer confidence in the United States translates into strong sales during the Thanksgiving and Christmas holiday period. A recent report from the Conference Board, an industry organization that monitors conditions in the US economy, says consumer confidence surged in October to its highest level since February 2008, boosted by a sense of steady improvements in the employment market. The industry body also says consumers feel better about their finances, and this belief is being reflected in their response to the Conference Board's survey. "Consumers were considerably more positive in their assessment of current conditions, with improvements in the job market as the major driver," says Lynn Franco, Director of Economic Indicators at the Conference Board, in the statement cited above. "Consumers were modestly more upbeat about their financial situation and the short-term economic outlook, and appear to be in better spirits approaching the holiday season." The Conference Board says consumers are "more optimistic" about the short-term outlook, while businesses also believe conditions are steadily improving. While consumer confidence remains well below the levels that demonstrate a high level of optimism, the improvement could do wonders for retailers and other segments of the economy in the November-December period. If sentiments remain as strong in November as they were in October, buyers could spend more during the holidays than many were expecting. The Conference Board goes on to say: Those claiming business conditions are "good" rose to 16.5 percent from 15.3 percent, while those saying business conditions are “bad” edged down to 33.1 percent from 33.8 percent. Consumers' appraisal of the labor market was also more positive. Those stating jobs are "plentiful" increased to 10.3 percent from 8.1 percent, while those claiming jobs are “hard to get” declined to 39.4 percent from 40.7 percent. That's not the only piece of heartwarming news the industry has received in the last few days. The latest US employment data confirms why consumers are feeling a little more bullish about the economy. Earlier today, the Labor Department reported employers lifted payrolls in the non-farm sectors by 171,000 in October, leaving the unemployment number at 7.9 percent. The news cheered investors and helped to boost stocks in early trading on Friday. "Our unemployment rate has dropped by more than two percentage points under President Obama. Unemployment Insurance claims are at a four-year low, Consumer sentiment is at a four-year high. We've added more than a half-million manufacturing jobs over the last 32 months. And we just posted the largest 12-month increase in housing permits since 1983," said Hilda Solis, Secretary of Labor, in a statement. Electronics manufacturers will be heartened by the news. Higher consumer confidence typically translates into higher spending during the end-of-year holiday season, when consumer electronics makers can expect a mini-bonanza as shoppers snap up the latest gadgets for family and friends. If consumers spend more on gifts in November and December, the increased sales could help improve the expected performance of the entire electronics sector in 2012, and transform what many were expecting to be a dull close to the year.