微軟(Microsoft)日前發(fā)表 Windows Phone 8 操作系統(tǒng)，其中最令筆者印象深刻的一句標(biāo)語是：“我們重新發(fā)明了你周遭的智能手機(jī)(We reinvented smartphones around YOU)”。
我的疑問是，誰才是那個微軟鎖定的“你”？從微軟官方提供的 Windows Phone 8 不同使用者情境來看，他們所謂的新一代智能手機(jī)是為以下族群量身打造：
●視力逐漸退化、需要“大字版”智能手機(jī)的戰(zhàn)后嬰兒潮世代；微軟表示，Windows Phone 8的用戶界面是由超大尺寸的“動態(tài)磚(live tiles)”所構(gòu)成，能顯示微博的最新信息以及其它可用的應(yīng)用程序信息。
●擔(dān)心某些特定應(yīng)用程序可能會讓他們通信費用超支的小氣資深使用者；微軟的新操作系統(tǒng)整合了“Data Sense”數(shù)據(jù)流量監(jiān)測功能，能協(xié)助這類使用者最佳化其數(shù)據(jù)流量規(guī)劃。該技術(shù)會壓縮每個網(wǎng)頁，自動切換Wi-Fi上網(wǎng)，并讓使用者的數(shù)據(jù)流量使用情況與其規(guī)劃相符。
●那些在孩子們要求玩他們的手機(jī)時無法說“不”的寬容父母；微軟表示，這類爸媽會喜歡新操作系統(tǒng)所提供的“Kid’s Corner”(兒童安全鎖)功能，可讓他們在小朋友專注于把玩智能手機(jī)的時候，安安靜靜吃頓飯。
●想看貼在Facebook上孫子們照片集錦的祖父母；Windows Phone 8智能手機(jī)可在屏幕進(jìn)入鎖定時自動顯示那些圖片。
●要與家人分享其行事歷與采購清單的忙碌父母；微軟提供的“Family Room (家庭聊天室)”應(yīng)用程序能開辟一個其它非家庭成員無法進(jìn)入的空間，讓那些父母隨時更新信息、讓家庭成員在購物清單上添加物品，或是藉由貼上的圖片在回家路上順便幫媽媽買某種最愛的面包。
●那些所謂的“我世代(me-generation)”族群；Windows Phone 8能讓他們客制化用戶界面，讓他們只看到他們想看的標(biāo)題。
●希望能更容易連結(jié)到微博與其它社交網(wǎng)絡(luò)PO照片的“拍照控”；Windows Phone 8能將那些高分辨率照片檔案自動儲存到微軟的云端儲存空間“Sky Drive”。
●不想花電話費、想透過Skype打電話的小氣鬼；Windows Phone 8直接整合了Skype程序，而且號稱在不占用系統(tǒng)資源與耗電的前提下永遠(yuǎn)保持聯(lián)機(jī)。
●常常找不到老花眼鏡的銀發(fā)族群；Windows Phone 8的應(yīng)用程序如“Urban Spoon”，支持語音辨識功能，如此一來年長使用者就不用透過一堆按鍵來搜尋想找的餐廳或是最便宜的優(yōu)惠信息。
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
本文下一頁：把企業(yè)用戶放哪兒去了？放RIM那了
相關(guān)閱讀：
• 恩智浦為微軟Windows Phone 8提供NFC功能
• 2016年，安卓將取代Windows晉身為操作系統(tǒng)王者
• 宏達(dá)電：Windows手機(jī)將提前為HTC帶來銷量cu0esmc
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如同微軟
Windows Phone項目經(jīng)理Joe Belfiore一再重復(fù)的，Windows Phone 8是“以人為中心(people at the center)”。微軟開發(fā)了一種與iPhone、Android手機(jī)的標(biāo)準(zhǔn)化圖標(biāo)清單截然不同的用戶界面，這對微軟來說是好的。
但問題仍在──而且是個大問題：Windows Phone 8把企業(yè)用戶放哪兒去了？微軟對Windows Phone 8的企業(yè)應(yīng)用透露不多；不論是有意或無心，微軟似乎為合作伙伴RIM (Research In Motion)留了一扇門。
不過當(dāng)然，這取決于境況不佳的RIM是否能推出一款鎖定企業(yè)用戶的、好一點的智能手機(jī)──而且動作要快。
cu0esmc
本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載
編譯：Judith Cheng
參考英文原文：Windows Phone 8 targets everyone but business users，by Junko Yoshida
相關(guān)閱讀：
• 恩智浦為微軟Windows Phone 8提供NFC功能
• 2016年，安卓將取代Windows晉身為操作系統(tǒng)王者
• 宏達(dá)電：Windows手機(jī)將提前為HTC帶來銷量cu0esmc
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Windows Phone 8 targets everyone but business users
Junko Yoshida
NEW YORK – The most memorable tag line for Windows Phone 8 announced by Microsoft on Monday (Oct. 29) is: "We reinvented smartphones around YOU."
The question is, who exactly among the "YOU" is Microsoft targeting? Judging from a variety of use-case scenarios for the Windows Phone 8 discussed by Microsoft officials, the new smartphone is tailored to the following demographics:
· Baby boomers with failing eyesight who need “l(fā)arge print” smartphones. Microsoft is bringing to the Windows Phone 8 user interface super-sized “l(fā)ive tiles” that show the latest updates on Facebook posts and other available apps.
· Penny-pinching senior citizens who worry about whether their use of certain apps may exceed a data quota. Microsoft is integrating “Data Sense” to optimize a user’s data plan. It compresses every Web page, automatically takes advantage of Wi-Fi and matches data usage to a user’s data plan.
· Permissive parents who can’t say no to kids when they beg to play with their phones. These hypothetical moms and dads will love Microsoft’s “Kid’s Corner," an isolated space created in the Windows Phone 8 that allows them to eat dinner in peace while the kids mess around on the smartphone.
· Grandparents who want to see mash-up pictures of their grandkids posted on Facebook, which automatically shows up when a lock screen appears.
· Busy parents want to share calendars or a shopping list within the family. The “Family Room” app is cordoned off from the otherwise universal contact list on a parent’s smartphone. Entries made in the “Family Room” can be updated live so that any family member can access the shopping list and volunteer to pick up Mom’s favorite brand of organic bread – pictured onscreen – on the way home.
· So-called “me-generation” members who want to tailor “titles” on their user interface screen to stuff only they care about.
· Photo enthusiasts who want easy access to Facebook and other social networks when they take pictures. Windows Phone 8 will automatically save the photos in the original high resolution using Microsoft’s Sky Drive.
· Cheapskates who want to talk on Skype instead of using cellphone minutes. Skype is now integrated with Windows Phone 8 so that it is always on, but without running code and consuming power.
· Seniors who can’t find their reading glasses. Windows Phone 8 has apps like “Urban Spoon” that allows voice questions, sparing oldsters from pushing a lot of buttons as they search for the local restaurant with the cheapest “early bird special.”
Windows Phone 8 user interface
Microsoft provided a clear and focused presentation on a good-looking consumer smartphone.
As Joe Belfiore, manager of Microsoft's Windows Phone program, said repeatedly, Windows Phone 8 puts “people at the center.” Microsoft developed a user interface that departs radically from the standard list of icons used on iPhones and Android phones. Good for Microsoft.
The remaining question, though -- and this is a big one -- is: Where Windows Phone 8 leaves business users? Microsoft said little about the corporate use of Windows Phone 8. Intentionally or unintentionally, Microsoft is leaving the door open for Research In Motion. This depends, of course, on whether RIM, now struggling, can come up with a better smartphone that targets business users -- and do it fast.
責(zé)編：Quentin
