谷歌在2012年5月以125億美元收購了摩托羅拉移動(Motorola Mobility)公司。據(jù)報道,谷歌近期已通知摩托羅拉移動工作人員,將削減20%的崗位,并關(guān)閉其全球94個辦事處的1/3。
預(yù)計本次有三分之一的裁員將在美國進行。
這次強有力的行動被看作是谷歌重塑摩托羅拉移動的第一步。摩托羅拉移動是電子界中最元老的品牌之一,但幾年前一直麻煩不斷,直到被谷歌收購。摩托羅拉手機雖然是行業(yè)先驅(qū),也依靠RAZR(刀鋒系列)品牌取得了一些成功,但還是沒跟上智能手機前進的步伐。
分析師們認為Google此舉有兩個目的:第一,增強其專利優(yōu)勢,摩托羅拉移動擁有17000項專利,這將有助于它捍衛(wèi)其Android平臺,但也幫助其無阻礙地銷售智能手機,平板電腦等移動設(shè)備。
據(jù)了解,谷歌正在推動摩托羅拉專注開發(fā)少數(shù)高端型號的手機,這些手機通過傳感器和軟件組合功能實現(xiàn)額外的增值和差異化。
本文授權(quán)編譯自EE Times,版權(quán)所有,謝絕轉(zhuǎn)載
編譯:Luffy Liu
Google cutting 20% of jobs at Motorola Mobility, by Peter Clarke
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Google cutting 20% of jobs at Motorola Mobility
Peter Clarke
LONDON – Motorola Mobility, the mobile phone company acquired by Google in May 2012 for $12.5 billion, has reportedly notified staff that it plans to cut 20 percent of jobs and close one third of its 94 offices worldwide.
About one third of the job cuts are expected to be made in the United States.
The strong action is seen as the first step in moves by Google to reinvent Motorola, one of the oldest brands in electronics, but one that had been in trouble for several years prior to the Google acquisition. Motorola was the pioneer of the cellphone but despite achieving some success with the Razr brand largely missed out on the smartphone transition.
Google move on Motorola Mobility had two purposes according to observers at the time; to bolster its legal position with 17,000 patents that would help it defend its Android platform but also to help Google move into selling equipment, specifically smartphone and tablet computers.
It is understood that Google is pushing Motorola to focus on just a few high-end models of phone with added value and differentiation through additional sensors and software features.
責編:Quentin