一位三星(Samsung)高階主管在一封電子郵件中表示， iPhone和三星手機(jī)的用戶界面之間的天差地別的差距，讓該公司面臨“設(shè)計(jì)危機(jī)”。這位主管的電子郵件，能讓蘋果在這場(chǎng)侵權(quán)官司中，用來當(dāng)作反駁三星說法的證據(jù)。 “我 們一直將注意力放在諾基亞(Nokia)身上……然而，當(dāng)與蘋果的iPhone相比，三星手機(jī)與 iPhone 的使用者體驗(yàn)竟然達(dá)到天差地遠(yuǎn)時(shí)……這真的是設(shè)計(jì)危機(jī)了，”Hye-Sun Kim在一封三星內(nèi)部的電子郵件中提到。這封電子郵件并未明確顯示Kim在三星的頭銜和扮演的角色。 “我有聽到這類說法：讓我們做一些像iPhone的東西吧……iPhone已經(jīng)是標(biāo)準(zhǔn)了，”Kim在電子郵件中表示。“你知道有三星的Omnia手機(jī)有多難用嗎？”他問道。 蘋果認(rèn)為這封電子郵件是三星高層執(zhí)行鼓勵(lì)專利侵權(quán)的例子。三星則反駁道，這封電子郵件是該公司內(nèi)部溝通時(shí)一個(gè)略為夸張的例子，它其實(shí)是在鼓勵(lì)員工仿效成功產(chǎn)品，更加積極地展開競(jìng)爭(zhēng)。 在交叉詰問時(shí)，三星的律師指出，Kim在同一封電子郵件后也提到，“我對(duì)我們的產(chǎn)品“硬件”、外觀設(shè)計(jì)和品質(zhì)都深具信心，但就使用者體驗(yàn)(易用性)方面，我就沒有這樣的信心了，”Kim寫道。 Kim也建議三星使用更大尺寸、更先進(jìn)的顯示，作為與 iPhone 競(jìng)爭(zhēng)的一種方式。 “我們最重要的資產(chǎn)，就是屏幕，”Kim寫道。他指出，“重點(diǎn)是，我們使用了更大的屏幕尺寸，未來我們甚至?xí){入電子書功能。 在證詞中，美國(guó)三星通訊公司首席策略官Justin Deniso表示，這封電子郵件是三星通訊公司內(nèi)部的標(biāo)準(zhǔn)風(fēng)格。 “與 其它公司相比，我會(huì)說三星相當(dāng)獨(dú)特，以我在三星工作的經(jīng)驗(yàn)，這家公司非常謙虛，時(shí)時(shí)自我批評(píng)，公司內(nèi)部充滿著緊迫感，讓員工努力前進(jìn)，所以它永遠(yuǎn)不會(huì)自滿 于頭上的桂冠，”Denison說，他在移動(dòng)產(chǎn)業(yè)擁有16年經(jīng)歷，曾經(jīng)任職于諾基亞、德州儀器(TI)和摩托羅拉(Motorola)?！懊慨?dāng)贏得勝利 時(shí)，我們就簡(jiǎn)單慶祝，而后立即迎接下一個(gè)挑戰(zhàn)，”他說。 三星的律師問Denison，他對(duì)蘋果高層聲稱三星抄襲蘋果有什么看法。 “我覺得反感，”Denison說?！拔覀儗?duì)自己的產(chǎn)品感到非常驕傲，我們很辛苦的工作才讓這些產(chǎn)品上市，”他說。 Denison表示，三星是第一家在美國(guó)市場(chǎng)推出具備語(yǔ)音識(shí)別功能、采用超級(jí)主動(dòng)矩陣OLED顯示器，以及云端影像服務(wù)手機(jī)的廠商。另外，三星的律師也指出 Omnia 是一款 Windows Mobile 手機(jī)。 本文授權(quán)編譯自EE Times，版權(quán)所有，謝絕轉(zhuǎn)載 編譯： Joy Teng 參考英文原文：IPhone created ‘crisis of design’ at Samsung ，by Rick Merritt

相關(guān)閱讀：
• iPhone 5吸引力太大，第二季度智能手機(jī)市場(chǎng)蘋果惜敗
• 蘋果三星對(duì)簿公堂內(nèi)容揭秘：誰(shuí)是抄襲者？
• 讓蘋果歇歇吧，不做業(yè)界老大又如何？Td2esmc

{pagination} IPhone created ‘crisis of design’ at Samsung Rick Merritt SAN JOSE – A Samsung executive said the company had a “crisis of design” because the difference in user interfaces on the iPhone and Samsung handsets were like “Heaven and Earth.” The executive spoke in an email that Apple was able to admit as evidence over objections from Samsung in their patent infringement cases here. “We’ve been paying all our attention to Nokia…[but] when our [user experience] is compared to the unexpected competitor Apple’s iPhone the difference is truly that of heaven and earth...it is a crisis of design,” said Hye-Sun Kim in an internal Samsung email. Kim's title and role at Samsung at the time the email was sent was not immediately available “I hear things like this: Let’s make something like the iPhone…The iPhone has become the standard,” Kim said in the email. “Do you know how difficult the [Samsung] Omnia [handset] is to use?” he asked Apple suggested the email represents an example of a senior Samsung executive encouraging patent infringement. Samsung countered the email is an example of hyperbole used in the company’s internal communications to encourage aggressive competition to emulate successful products. Under cross-examination, Samsung attorneys noted Kim said later in the same email, “I have confidence in our products’ [hardware], in their exterior design and quality, but when it comes to the ease of use of the [user experience] I lack such confidence,” Kim wrote. Kim also suggested Samsung use larger, more advanced displays as one way to compete with the iPhone. “Our most important asset is our screen,” Kim wrote. “It is important that we make the screen size bigger and in the future we will absorb even the function of ebooks,” Kim added. In testimony, Justin Denison, chief strategy officer for Samsung Telecommunications America, said the email was in its style typical of internal Samsung communications. “I would say Samsung is unique from other companies I’ve worked for in that Samsung remains very humble and self-critical and creates a sense of urgency to drive hard work so it never rests on its laurels and becomes complacent,” said Denison who has worked 16 years in mobile including stints at Nokia, Texas Instruments and Motorola. “We celebrate wins very briefly and move on to the next challenge,” he said. Samsung attorneys asked Denison how he felt about Apple executives claims Samsung had ripped Apple off. “I find it very offensive,” Denison said. “We are very proud of the products we produce and all the hard work it takes to bring those products to market,” he added. Denison said Samsung was first in the U.S. market to launch a handset using voice recognition, super active-matrix OLED displays and cloud-based video services. Samsung attorneys noted the Omnia was a Windows Mobile handset.