三星電子(Samsung Electronics)是消費(fèi)電子市場(chǎng)中較高度垂直整合的公司之一，但最近由于一款用于其最新智能手機(jī) Galaxy S3中的關(guān)鍵零件短缺，讓這家韓國公司也不得不面臨供不應(yīng)求的問題。 根據(jù)媒體報(bào)導(dǎo)指出，由于三星公司高估了市場(chǎng)競(jìng)爭形勢(shì)，而未料到 Galaxy S3智能手機(jī)在全球造成熱賣，這讓三星措手不及，不但無法因應(yīng)迅速暴增的市場(chǎng)需求形勢(shì)，也來不及馬上出貨多達(dá)2百萬部手機(jī)給位于歐洲、北美和亞洲的各大電信服務(wù)供貨商，許多電信業(yè)者已被迫延遲訂單的出貨時(shí)程。 分析師估計(jì)，由于藍(lán)色背蓋的材料短缺問題，可能讓 Galaxy S3在第二季的銷售量短少約200萬部。不過，根據(jù)三星公司預(yù)計(jì) Galaxy S3手機(jī)的出貨量將在本季達(dá)到1,000萬部，這將使其成為該公司最快暢銷的手機(jī)產(chǎn)品。 Galaxy S3搶先在預(yù)計(jì)可能于今秋發(fā)表的新版Apple iPhone更早推出，以及三星這款最新手機(jī)設(shè)備的上市成功，將有助于使該公司持續(xù)穩(wěn)居全球最大智能手機(jī)與無線手持設(shè)備供貨商的地位。 為了順利解決導(dǎo)致無法滿足整體需求的供應(yīng)鏈問題時(shí)，三星公司表示已經(jīng)加派人手至所有零件供貨商處，以確保能達(dá)到出貨所需要的目標(biāo)。根據(jù)媒體報(bào)導(dǎo)，該公司預(yù)計(jì)很快地就能解決這一零件短缺的問題。 Barclays公司分析師先前曾下修Galaxy S3的第二季出貨量從800萬部調(diào)降至650萬部，但由于預(yù)期三星公司將在第三季迅速恢復(fù)，已調(diào)高第三季出貨量至1,500萬部。 編譯：Susan Hong 本文下一頁：參考英文原文：Samsung Galaxy S III Hits Supply Chain Snafu，by Bolaji Ojo, News of the Day

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{pagination} Samsung Electronics Co. Ltd. (Korea: SEC) is one of the more vertically integrated companies in the consumer electronics marketplace, but the Korean company still managed to run into supply problems with a key component used for its latest smartphone, the Galaxy S III. News reports indicate Samsung failed to anticipate the roaring demand it has now recorded for the Galaxy S III and was unable to ship as many as 2 million units of the device to telecom service providers in Europe, North America, and Asia. Samsung expects to ship up to 10 million of the Galaxy S III in the current quarter, making the device its fastest seller. The launched the Galaxy S III ahead of the likely introduction of an updated Apple iPhone expected in the fall, and the success of Samsung's latest device should help the company continue to maintain its position as the world's biggest vendor of both smartphones and wireless handsets. In an attempt to smoothe problems in its supply chain that contributed to the inability to meet overall demand, Samsung said it sent employees to all component suppliers to ensure delivery targets were being met. Reuters reports that the company expects soon to put the component shortage problem behind it. Analysts who slashed Samsung's smartphone shipment for the June quarter believe the company should recover quickly in the third quarter and have raised their estimates for the company.