正如以這條蜿蜒曲折的河流作為公司名稱一樣，亞馬遜公司(Amazon)正逐漸滲透于更多細(xì)分市場(chǎng)領(lǐng)域中。如今，該公司致力于將其降低成本的能力以及價(jià)格透明化的特色帶入電子產(chǎn)業(yè)與制造供應(yīng)鏈中。雖然才剛開始，一切還未能完全實(shí)現(xiàn)，我卻能夠想象以后設(shè)備供貨商可能會(huì)在亞馬遜www.amazon.com/supplychain網(wǎng)頁上競(jìng)標(biāo)組件的情景了！ 我希望你沒真的去點(diǎn)選看看，因?yàn)檫@個(gè)網(wǎng)址并不存在！沒錯(cuò)。亞馬遜公司真正推出的是一個(gè)稱為Amazon Supply的網(wǎng)購平臺(tái)，這是一個(gè)能讓買家自行搜尋各種零組件以及工業(yè)成品與制造品的場(chǎng)域。電子公司對(duì)于這里的許多產(chǎn)品可能沒什么興趣，但在OEM、EMS供貨商以及測(cè)試與量測(cè)等公司的采購經(jīng)理及有關(guān)人員們將可在此發(fā)現(xiàn)一些經(jīng)常下單采購的項(xiàng)目。 亞馬遜將Amazon Supply平臺(tái)的產(chǎn)品分成14大類：液壓；氣動(dòng)與配管；材料；實(shí)驗(yàn)室與科學(xué)；職業(yè)健康與安全；緊固件；電動(dòng)與手動(dòng)工具；門禁與衛(wèi)生；動(dòng)力傳輸；測(cè)試、測(cè)量與檢測(cè);切 削工具；研磨與修復(fù)；物料搬運(yùn)；辦公室；船艦與車輛維修等。每一大類再細(xì)分成至少八小類，分別提供數(shù)百或數(shù)千種產(chǎn)品。例如，緊固件類提供了錨、螺栓、螺 帽、釘、鉚、螺絲、螺絲釘、螺栓與墊圈等等，有些甚至是以前你必須跑到特力屋去買的小零件。 這真是讓我看了目瞪口呆外加眼花繚亂。亞馬遜公司表示，目前該公司的倉庫中就有超過五十萬種零件，而且“每天都還在增加中！”我只能去想象要能容納這么龐大零件量的倉庫體積該有多大，以及維持每日配送客戶訂單的物流繁忙情景了。如果您也經(jīng)營為電子產(chǎn)業(yè)供應(yīng)產(chǎn)品等相關(guān)業(yè)務(wù)，你所要擔(dān)心的競(jìng)爭(zhēng)對(duì)手可能已經(jīng)不再是長久以來一直與你展開激烈競(jìng)爭(zhēng)的廠商了?，F(xiàn)在可得注意亞馬遜公司了！因?yàn)?，電子產(chǎn)業(yè)的買家們都能在此網(wǎng)購平臺(tái)的各大類別中仔細(xì)瀏覽搜尋所有的項(xiàng)目，例如材料類中還包括了青銅、陶瓷、 銅、塑料、橡膠以及不銹鋼等等，這些材料都透過某種或其它方式應(yīng)用在目前的高科技設(shè)備生產(chǎn)中。 測(cè)試、測(cè)量與檢測(cè)類的范圍更廣。成千上萬的 3D 測(cè)量、校準(zhǔn)、運(yùn)動(dòng)、速度與力度、壓力與溫度等種種相關(guān)設(shè)備。我不知道這對(duì)于電子公司采購部門的人員來說是否具有價(jià)值，但很快地，一些業(yè)界的買家將深入了解 Amazon Supply 所提供的產(chǎn)品組合，或者開始尋求該公司協(xié)助進(jìn)行搜尋以及采購所需的零件產(chǎn)品。而針對(duì)電子采購用戶，目前 Amazon Supply 無法提供的，終究也會(huì)迅速地增加上去。 Amazon Supply 的價(jià)格信息開放給所有的人。這可能是 Amazon supply 想要對(duì)于電子供應(yīng)鏈造成的一種巔覆性與破壞性的沖擊──使價(jià)格透明化的想法及其所帶來毫無“討價(jià)還價(jià)”空間的便利性。在Amazon Supply平臺(tái)上，你看到的價(jià)格就是你需付的價(jià)格。當(dāng)然，針對(duì)大宗采購的買家，該公司可能就不會(huì)再經(jīng)由網(wǎng)絡(luò)，而是以直接協(xié)商的方式來為買家提供較好的價(jià)格優(yōu)惠。 然而，我也在此看到了Amazon Supply存在的兩個(gè)潛在問題。其一，透過網(wǎng)購的方式可能無法確保產(chǎn)品品質(zhì)。 而這對(duì)于電子產(chǎn)業(yè)來說，卻是極端重要的因素。但我假設(shè)亞馬遜已經(jīng)先行采取一些步驟來確保他們?cè)诰W(wǎng)站上所提供的產(chǎn)品不只是原廠的真品，而且也都價(jià)格合理、具競(jìng)爭(zhēng)力。第二個(gè)潛在的問題則與“量”有關(guān)。電子產(chǎn)業(yè)的買家往往下單購買就是以數(shù)千萬計(jì)的零件，因而必須確保價(jià)格的一致性以及可隨時(shí)供貨。但這些問題都不是在交易時(shí)的關(guān)鍵問題。 Amazon Supply 應(yīng)該會(huì)針對(duì)這些挑戰(zhàn)找到圓滿的解決方案。 如果亞馬遜能夠解決這些潛在的問題，電子產(chǎn)業(yè)或許會(huì)進(jìn)入另一個(gè)組件采購的破壞性階段。 你會(huì)采用Amazon Supply網(wǎng)購平臺(tái)來采購零件嗎？請(qǐng)讓我知道。 編譯：Susan Hong 本文授權(quán)編譯自EBN Online，版權(quán)所有，謝絕轉(zhuǎn)載 參考英文原文：Amazon Invades the Supply Chain，by Bolaji Ojo, Editor in Chief

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{pagination} Amazon Invades the Supply Chain Bolaji Ojo Like the serpentine river from which it got its name, Amazon.com Inc. (Nasdaq: AMZN) is weaving itself into more segments of the economy. Now it has focused on bringing its cost-reduction powers and pricing visibility into the industrial and manufacturing supply chains. Though it hasn't happened yet, I can imagine a future when equipment vendors may submit bids for components on www.amazon.com/supplychain. I hope you didn't try to click on that site. It doesn't exist. Yet. What does exist is a service called Amazon Supply, a venue for buyers to source a wide range of components and finished industrial and manufacturing products. Many of the products are of limited interest to electronic companies, but purchasing managers and their colleagues at OEMs, EMS providers, and test and measurement companies will find some of the items they order occasionally or frequently. The company breaks Amazon Supply products into 14 groups: Hydraulics, Pneumatics & Plumbing; Materials; Lab & Scientific; Occupational Health & Safety; Fasteners; Power & Hand Tools; Janitorial & Sanitation; Power Transmission; Test, Measure & Inspect; Cutting Tools; Abrasives & Finishing; Material Handling; Office; and Fleet & Vehicle Maintenance. Each group has at least eight subgroups, which take you to listings for hundreds or thousands of products. For instance, the Fasteners group offers the anchors, bolts, nuts, pins, rivets, screws, threaded rods, studs, and washers you'd find at your local Home Depot or Lowe's. I was dumbfounded and fascinated. Amazon said it has more than half a million parts in its warehouse with "more added every day!" I can just imagine the size of the warehouse where it keeps all these and the logistics involved in getting them to customers promptly. If you supply products to the electronics industry, the archrival you should be concerned about may no longer be the company you've competed against for decades. It's Amazon. A buyer in the electronics industry can peruse items in the Materials section, for instance, and find bronze, ceramics, copper, plastics, rubber, and stainless steel, all of which are used in one form or another in the production of high-tech equipment. The Test, Measure & Inspect category is even wider -- tens of thousands of dimensional measurement, calibration, motion, speed and force, and pressure and temperature devices. I don't know whether these are of value to folks in the procurement department at electronic companies, but soon some purchasers from the industry will be poring through Amazon's offerings or asking the company directly for help in sourcing these products. What Amazon Supply doesn't have today for the electronic procurement audience, it is highly likely to add eventually. Amazon's pricing information is open to everyone. This is probably one of the more intrusive and disruptive impacts Amazon Supply is likely to have on the electronics supply chain -- the idea of making pricing transparent and furthering the convenience of "no haggle" negotiations. On Amazon Supply, the price you see is the price you pay. Of course, the company may offer a large volume buyer better pricing concessions in direct negotiations, but not through the Website. I see two potential problems with Amazon Supply, though. One is that quality may not be guaranteed. That's a factor of extreme importance to the electronics industry. I am assuming Amazon has taken steps to ensure the products offered on its site are not only genuine but also come with reasonable, competitive, and acceptable warranties. The second potential problem is related to volume. Buyers in the electronics industry often purchase parts in the tens of millions and need to be assured of pricing consistency and part availability. Neither of these issues are deal killers, though. Amazon Supply will likely find satisfactory solutions to the challenges. If Amazon can resolve these potential hurdles, the electronics industry may be entering another disruptive phase in part procurement. Would you use Amazon Supply? Let me know.