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向右滑動:上一篇 向左滑動:下一篇 我知道了

別老拿用戶體驗說事,那多是廠商一家之言

Google的擴增實境眼鏡會告訴你,想見的朋友就在某家書店外面,或是地鐵停駛了、但你可以怎么走到目的地…聽起來超級酷,但完全是不切實際的。我不會再相信當(dāng)前語音識別系統(tǒng)的建議而跑去繞遠路,我寧可直接跟小朋友問路。

“用戶體驗 (user experience)”在這幾年已經(jīng)成為科技產(chǎn)業(yè)界奉行的真言,不久前Google所發(fā)表的擴增實境眼鏡 Project Glass ,則是該理念能如何被發(fā)揚光大的案例之一。 這些日子以來,任何一個自我尊重之標(biāo)準(zhǔn)組織若想催生某個技術(shù),定義使用者情境已經(jīng)成為基本禮節(jié);這很好,很實用,但當(dāng)那些自認(rèn)是行銷專家的人說:“這與硬件無關(guān),而是用戶體驗;”就太過頭了──這樣說沒錯,但別忘了,是硬件創(chuàng)造用戶體驗,或者搞砸它。 就像其它成千上萬的人們一樣,我也很欣賞Google針對Project Glass原型與概念所公布的有趣視頻與精致圖片,而且完全同意該研發(fā)項目的幕后伴奏主題“科技應(yīng)該是能為你服務(wù)(technology should work for you)。” 從這個角度來看,擴增實境眼鏡的概念是合理的;擁有一個可全面關(guān)照你的生活,并提供語境敏感(context sensitive)警報與連結(jié)的智能型中介,能為你節(jié)省時間、金錢與精力,還能讓你一整天都聯(lián)機。它會告訴你,想見的朋友就在某家書店外面,或是地鐵停駛了、但你可以怎么走到目的地…聽起來超級酷,但完全是不切實際的。

《國際電子商情》eviesmc

我不知道你的虛擬實境體驗是如何,但當(dāng)我嘗試透過Google的411語音查號臺服務(wù)找一個電話號碼時,其命中率充其量只是二流;就連英特爾(Intel)的自動化公司總機,都無法識別出我想找的一個該公司資深公關(guān)人員的名字(而且我試了三次)。我不會再相信當(dāng)前語音識別系統(tǒng)的建議而跑去繞遠路,我寧可直接跟小朋友問路。

《國際電子商情》eviesmc

以上這點在Google Project Glass可能有的技術(shù)問題中,只是皮毛而已;試想,一個聯(lián)機一整天、會掃描你的視野、聆聽你的聲音并維持寬帶網(wǎng)絡(luò)聯(lián)機的裝置,其尺寸可能會像個小磚頭那么大,光是所需電池容量可能就超過一臺最新iPad,而且會燙著你。此外,還有關(guān)于追蹤的問題,這我們就不要再進一步談了`. Google所提供的美麗Project Glass情境圖顯示,這樣一個裝置是可以做成適合掛在眼鏡側(cè)邊的小小附件;他們應(yīng)該是省略了一些部分,其實你可能同時得穿戴著有太陽能發(fā)電板的帽子與外套,還得穿上內(nèi)含石墨烯超級計算機、可采集能量的運動鞋。 我是完全從未來的角度去看我們該往哪走、以及思考該怎么走,才能實現(xiàn)那樣一個裝置;這那需要的不只是酷炫的圖片,而是應(yīng)該針對虛擬實境技術(shù)障礙以及該如何克 服它們的各種方法,進行開放性、理性的討論。我很想請Google的聰明工程師來說說,整個產(chǎn)業(yè)界應(yīng)該要怎么做才能實現(xiàn)他們的愿景;但老實說我沒時間… 因為我最近正忙著制作一支非??岬囊曨l影片,描述的是一種將顛覆都市規(guī)劃的噴射背包,而且它還能沖泡出香醇的拿鐵咖啡! 編譯:Judith Cheng 本文授權(quán)編譯自EE Times,版權(quán)所有,謝絕轉(zhuǎn)載 參考英文原文:Project Glass: The tyranny of user experience,by Rick Merritt

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{pagination} Project Glass: The tyranny of user experience Rick Merritt SAN JOSE, Calif. – The “user experience” has become the tech mantra in recent years. The announcement this week of Google’s Project Glass is an example of how this philosophy can be pushed too far. It's de rigueur these days for any self-respecting standards group to start by defining user scenarios--what it wants to enable. That's fine, practical. But it's becoming far to chic for self-styled marketing mavens to say, "It's not the hardware, it's the user experience." Sure, but let's not forget its the hardware that creates a user experience--or fails to. Like thousands of others I enjoyed the fun video and classy pictures of prototypes and concepts Google posted this week. And I totally agree with the trio behind the project that “technology should work for you.” In that respect, the concept of augmented reality glasses makes sense. How fun and useful to have an intelligent agent watch your life unfold and provide context sensitive alerts and links that save time, money and energy and keep you connected through your day. The friend you are trying to meet is outside the bookstore. Subway service is suspended, but here’s a map for a walking route. Utterly cool, but totally impractical. I don’t know about your experience of reality, but when I try to get a phone number using voice recognition on 411 the hit rate is mediocre at best. Even Intel Corp.’s automated attendant did not recognize (after three attempts) the name of one of its veteran PR people when I tried to call him this week. I wouldn’t trust a detour suggested by a current voice recognition system any more than I would ask directions from a toddler. But this issue only scratches the surface of the technical problems Google’s Project Glass suggests. Having an always-on device that lasts all day, scans your field of vision, listens for your voice and maintains a broadband Internet link would require a device the size of a small brick. The battery requirement alone would outpace the needs of the new iPad which is burning the laps of devotees as I write. Then there are the issues around retina tracking. Let's not even go there. The happy models in Google’s pictures suggest this could all be done with a little attachment that fits on the side of your glasses. No doubt they neglected to picture the solar panel hat and jacket you need to wear and the energy-harvesting tennis shoes made from graphene supercomputers. I’m all for looking into the distant future to see where we want to be and map out a road to get there. But such an exercise involves more than flashy videos and pictures. It requires an open, intelligent discussion about real technology barriers and ways to address them. I would love to hear from some of the smart people at Google about what the industry needs to do to move in the direction of that vision. But frankly, I don’t have time for it. I am too busy these days producing a really cool video about my jet pack that will revolutionize urban planning. It makes a great latte, too.
責(zé)編:Quentin
本文為國際電子商情原創(chuàng)文章,未經(jīng)授權(quán)禁止轉(zhuǎn)載。請尊重知識產(chǎn)權(quán),違者本司保留追究責(zé)任的權(quán)利。
Rick Merritt
EE Times硅谷采訪中心主任。Rick的工作地點位于圣何塞,他為EE Times撰寫有關(guān)電子行業(yè)和工程專業(yè)的新聞和分析。 他關(guān)注Android,物聯(lián)網(wǎng),無線/網(wǎng)絡(luò)和醫(yī)療設(shè)計行業(yè)。 他于1992年加入EE Times,擔(dān)任香港記者,并擔(dān)任EE Times和OEM Magazine的主編。
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