迫于移動市場的現(xiàn)實(shí)，并強(qiáng)化其于企業(yè)通訊(enterprise messaging)領(lǐng)域的優(yōu)勢，Research In Motion公司(RIM)推出了一款能夠管理跨多平臺企業(yè)通訊的應(yīng)用程序，可支持包括iOS 、Android 及自家的BlackBerry系統(tǒng)。實(shí)際上，這讓RIM不再只是
蘋果公司(Apple)以及摩托羅拉移動(Motorola Mobility)與三星(Samsung)等Android移動設(shè)備市場的競爭對手，同時(shí)也成為其支持者與市場推手。
RIM表示，有鑒于政府組織與企業(yè)員工日益關(guān)切利用各種操作系統(tǒng)連接通訊系統(tǒng)的安全性，BlackBerry Mobile Fusion 軟件為企業(yè)與政府組織提供了一套經(jīng)過測試驗(yàn)證的解決方案。RIM企業(yè)產(chǎn)品管理與銷售副總裁Alan Panezic在記者會上表示：
“對于企業(yè)與政府而言，管理一系列不同的移動設(shè)備一直十分混亂。企業(yè)組織面對著讓員工將自己的手持設(shè)備帶來工作場所使用并企業(yè)網(wǎng)絡(luò)的壓力，正尋求RIM為其解決這個(gè)問題。 BlackBerry Mobile Fusion 讓組織能夠以一種最安全、簡便且具成本效益的方式來管理各種不同使用環(huán)境下的設(shè)備。這也表示企業(yè)與政府不必因?yàn)樗斜仨毠芾淼脑O(shè)備而降低安全層級?！?/I>
透過導(dǎo)入單一的應(yīng)用程序來管理企業(yè)通訊系統(tǒng)，RIM正致力于為彼此競爭的設(shè)備制造商減輕在開發(fā)并導(dǎo)入同一安全層級的通訊管理系統(tǒng)時(shí)所面臨的壓力。同時(shí)，由于RIM是一家公認(rèn)可靠的企業(yè)通訊管理服務(wù)供貨商，此舉可能還有助于改善該公司目前面對如何在市場生存的挑戰(zhàn)。
但這樣就夠了嗎？這個(gè)問題的答案將取決于蘋果和Android設(shè)備制造商是否愿意同樣擁抱RIM的Mobile Fusion應(yīng)用程序(如果他們不愿意，那就太愚蠢了！)，以及RIM是否能夠找到合理的定價(jià)機(jī)制，以便使所提供的服務(wù)能夠吸引競爭的移動設(shè)備制造商、企業(yè)以及政府機(jī)關(guān)。
當(dāng)然，BlackBerry手機(jī)銷售量可能會在未來幾年內(nèi)逐漸減少，而RIM也不得不開始精簡其業(yè)務(wù)以求生存。透過這一策略，RIM可望在進(jìn)一步深耕其企業(yè)通訊市場之際，也爭取到一點(diǎn)時(shí)間來推動并導(dǎo)正其硬件策略。
BlackBerry Mobile Fusion應(yīng)用程序?qū)⒂兄赗IM轉(zhuǎn)變其長久以來的競爭目標(biāo)，為自己帶來再次展現(xiàn)重大市場影響力的機(jī)會。
編譯：Susan Hong
本文授權(quán)編譯自EBN Online，版權(quán)所有，謝絕轉(zhuǎn)載
參考英文原文： RIM Aims to Fuse iOS, Android, & BlackBerry，by Bolaji Ojo, Editor in Chief
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RIM Aims to Fuse iOS, Android, & BlackBerry
Bolaji Ojo, Editor in Chief
Bowing to market reality and emphasizing its strength in enterprise messaging, Research In Motion Ltd. (RIM) (Nasdaq: RIMM; Toronto: RIM) is rolling out an application that enables it to manage corporate communication across multiple platforms, including the iOS, Android, and its own BlackBerry system. In effect, RIM becomes not simply a competitor but also a supporter and enabler of Apple and Android device makers like Motorola Mobility and Samsung.
RIM said its BlackBerry Mobile Fusion software offers businesses and governments a tested solution to growing concerns about the security of the varying operating systems that officials and employees have been using to access messaging systems. Alan Panezic, vice president of enterprise product management and marketing at RIM, said in a press release:
For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem. BlackBerry Mobile Fusion allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible. It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage.
By introducing a program to manage enterprise messaging, RIM is trying to relieve competing device makers of the stress of having to develop and introduce an equally secured communication management system. The company may have also improved its odds of surviving the challenges it faces, since it is a well-recognized and credible provider of enterprise messaging management services.
Will this be enough? The answer will depend on whether Apple and Android device makers embrace RIM's Mobile Fusion (they would be silly not to) and whether RIM can figure out the pricing mechanism to make the service attractive to competing mobile equipment manufacturers, enterprises, and government institutions.
Of course, BlackBerry phone sales might decrease in the years ahead, and RIM would have to make its operations leaner to survive. With this move, it buys some time to get its hardware strategy right while digging in on the enterprise messaging side, where it is the acknowledged leader (though one its rivals has set their sights on this field).
BlackBerry Mobile Fusion could help RIM deflect the competition's aim long enough to give itself another shot at becoming relevant again.
責(zé)編：Quentin
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