你不得不佩服一些不只仿冒產(chǎn)品，甚至山寨整間專賣店的經(jīng)營模式。 近日，一位生活在昆明的西方網(wǎng)友把其發(fā)現(xiàn)的假蘋果電腦零售店的照片發(fā)表在博客上，北美和歐洲的媒體紛紛轉(zhuǎn)載。昆明市工商局已要求該市的兩家山寨蘋果專賣店停業(yè)整頓。停業(yè)的原因不是版權(quán)問題，而是這兩家商店沒有經(jīng)營執(zhí)照。 事后證明，這些商店都沒有獲得任何來自蘋果公司的授權(quán)。

假冒蘋果商店外景Uw6esmc

有關(guān)部門關(guān)閉了這些沒有獲得任何商業(yè)授權(quán)的商店。雖然這聽起來有點(diǎn)像當(dāng)初逮捕逃稅的卡彭(Al Capone，美國禁酒令期間最大的黑幫頭目)的情況，不過，這已經(jīng)是當(dāng)前他們所能做出的最明快處置了。事實(shí)上，沒有人真正了解，一家商店的‘外觀和感覺’在中國是否有版權(quán)或?qū)＠Ｕ?。這的確是兩難的情況。

這些假冒蘋果商店的員工都認(rèn)為自己在為蘋果工作Uw6esmc

獲得授權(quán)與否，是這整件事在供應(yīng)鏈中引發(fā)有關(guān)仿冒爭(zhēng)論的最關(guān)鍵因素。在零售或餐飲業(yè)中，特許經(jīng)營權(quán)(或是授權(quán))，意味著同意賦予私人營運(yùn)業(yè)者轉(zhuǎn)銷售其品牌產(chǎn)品的權(quán)利，但卻能同時(shí)維持其品牌水準(zhǔn)。而在電子經(jīng)銷領(lǐng)域，獲得特許經(jīng)營權(quán)的經(jīng)銷商們可銷售產(chǎn)品并成為制造商的代表。特許經(jīng)銷售可再授權(quán)經(jīng)銷售零組件，除了享有制造商的保固外，也包括其它特定權(quán)利，如退貨或折扣等。 本文下一頁：美國國防部關(guān)于授權(quán)經(jīng)銷商的政策 本文授權(quán)編譯自EBN Online，版權(quán)所有，謝絕轉(zhuǎn)載

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• iPad低價(jià)殺不死，白牌坐上平板電腦第二把交椅
• 深圳：尋找后山寨時(shí)代的第二春Uw6esmc

{pagination} 美國國防部最近頒布了一項(xiàng)政策：其分包商的貨源不得來自于非授權(quán)經(jīng)銷商。這不難理解：除了制造商，授權(quán)經(jīng)銷商是確保你能買到確實(shí)是工廠出品的正版產(chǎn)品的途徑。然而，對(duì)經(jīng)銷商來說，情況卻有點(diǎn)不同，經(jīng)銷商同樣銷售合法的產(chǎn)品，但卻不一定有來自供貨商的特許授權(quán)。 授權(quán)經(jīng)銷商一直努力將自己與‘掮客’劃清界限，在我看來，他們也與許多非授權(quán)經(jīng)銷商有很大不同。掮客是投機(jī)主義者，他們可以從任何人手中買賣存貨。掮客不需要成立一家有規(guī)模的公司，只需少數(shù)資本、電話、傳真和網(wǎng)址即可。這類公司在2000/2001年科技產(chǎn)業(yè)泡沫化之前非常泛濫。許多掮客用低于市場(chǎng)標(biāo)準(zhǔn)的售價(jià)銷售產(chǎn)品，或是以不可思議的高價(jià)來銷售奇貨可居的商品，而在10年前那場(chǎng)災(zāi)難后，大多數(shù)這類掮客都消失了。 授權(quán)經(jīng)銷商可以安心地對(duì)客戶說，他們是唯一有供貨商保證的產(chǎn)品供貨來源。而像蘋果專賣店，他們是從品牌商獲得授權(quán)來銷售商品。但這并不代表其它商店賣的就不是正版──很多工廠的庫存產(chǎn)品也流入開放市場(chǎng)中。只要產(chǎn)品是正版的──就不用擔(dān)心究竟是在哪間商店購買的嗎？我現(xiàn)在還沒辦法回答這個(gè)問題，但我想聽聽各位讀者看法：你對(duì)所謂的‘專營’卷標(biāo)有什么看法？ 編譯： Joy Teng 本文授權(quán)編譯自EBN Online，版權(quán)所有，謝絕轉(zhuǎn)載 參考英文原文：An Apple Store by Any Other Name...，by Barbara Jorgensen, EBN Community Editor

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• 蘋果很忙，iPad沒貨這種小事先放一邊
• iPad低價(jià)殺不死，白牌坐上平板電腦第二把交椅
• 深圳：尋找后山寨時(shí)代的第二春Uw6esmc

{pagination} An Apple Store by Any Other Name... Barbara Jorgensen, EBN Community Editor You've got to hand it to any operation that can fake, not just a product, but an entire store. Five facilities in China purporting to be Apple Stores have been targeted by authorities as counterfeit. As it turns out, the stores weren't selling bogus products -- the stores themselves were fake. They weren’t operating under any kind of license from Apple Inc. Chinese authorities have moved to shut down the stores for not having the right business permits. While this sounds a bit like arresting Al Capone for tax evasion, it's the best they can do for the moment. Nobody's really clear on whether a store's "look and feel" can be copyrighted or patented in China. It's an interesting dilemma. This idea of licensing is one of the key issues driving the counterfeiting debate in the supply chain. In the retail or restaurant business, franchises (or licenses) are granted to private owners that agree to resell the products associated with the brand, while maintaining the brand's standards. In electronics distribution, franchises are granted by suppliers to distributors and manufacturers' reps. Franchises allow distributors to resell components, pass on the manufacturer's warranty, and provide certain other rights such as returns or discounts. They are in many ways worth their weight in gold: In the days when certain suppliers wouldn't be sold alongside others, franchises could make or break a distribution company. Nowadays they are being used in an equally high-stakes battle: authorized versus non-authorized distribution. The US Department of Defense has recently enacted a policy that its subcontractors cannot source from non-authorized distributors. This is understandable: Aside from the manufacturer, authorized distribution is the only way to guarantee you are buying factory-made product. But this is a tough situation for distributors that resell legitimate products but may not be franchised by suppliers. EBN will tackle that subject in a Live Chat Thursday, July 28, at noon with SolTec CEO Dawn Gluskin. Log in here to join us. Authorized distribution has worked hard to distinguish itself from "brokers," which in my mind differ from many non-authorized distributors. Brokers are opportunistic buyers and sellers that purchase inventory from anyone who is selling it. It doesn't take much to set up a broker firm: A little money upfront and a phone, fax, and URL, and you're pretty much in business. This kind of company deluged the electronics industry before the tech bubble burst in 2000/2001 and a lot of buyers got burned. Brokers sold product for less than market price; sold hard-to-find products at a massive profit; and then many disappeared off the face of the Earth. They deservedly earned the reputation for being less than reliable sources of product (and selling less than reliable products). Authorized distributors can safely say they are the only source of supplier-guaranteed products. Like the Apple Stores, they are licensed by the brand owners to resell their wares. This doesn't necessarily mean other stores don't sell legitimate products -- there is a lot of factory-made inventory floating around in the open market. As long as the product is authentic, does is matter which store you buy it from? I can't answer that question, but I'd like to hear from readers: What is that "franchised" label worth to you?