針對最近有多家中國白牌(white-box)——或稱無品牌(unbranded)──手機(jī)制造商發(fā)出營利預(yù)警，對此野村證券市場研究部門(Nomura Equity Research)指出，中國手機(jī)OEM廠正面臨結(jié)構(gòu)性的問題；而讓該產(chǎn)業(yè)6月份營收突然大幅衰退，是中國移動(China Mobile)將一筆原本數(shù)量為1,200萬支的 TD-SCDMA 3G手機(jī)訂單，砍了九成。 中國最大的手機(jī)制造商之一晨訊科技(SIM Technology Group)，日前發(fā)布營利警訊，表示該公司上半年可能會面臨虧損；晨訊將之歸咎于近幾周以來市場需求衰退，以及上述中國移動TD-SCDMA 手機(jī)標(biāo)案的變卦。野村證券分析師表示，晨訊自5月以來，2G手機(jī)業(yè)務(wù)營收已經(jīng)衰退了超過五成，又遭遇多起TD-SCDMA標(biāo)案取消的變故。 野村證券分析師Leping Huang也指出，另一家中國手機(jī)設(shè)計(jì)大廠龍旗(Longcheer)最近大幅度裁員，該公司截止于2011年3月31日的第三財(cái)報(bào)結(jié)果還顯示8年來首度遭遇虧損；在財(cái)報(bào)發(fā)表當(dāng)時(shí)，龍旗執(zhí)行長Deng Hua表示，該公司的主力功能型手機(jī)產(chǎn)品，持續(xù)因?yàn)楫a(chǎn)能過剩與上下游廠商的惡性競爭而遭遇嚴(yán)峻挑戰(zhàn)。但他也強(qiáng)調(diào)，龍旗會更嚴(yán)格控制成本與支出，以維持市場競爭力。 野村證券分析師將中國白牌手機(jī)市場的衰退，歸因于中國3G通訊滲透率快于預(yù)期，以及諾基亞(Nokia)與中國白牌手機(jī)廠商之間的專利侵權(quán)訴訟，還有中國官方積極掃蕩深圳的山寨手機(jī)制造商。此外，東南亞區(qū)域市場的宏觀經(jīng)濟(jì)景氣也有明顯衰退的跡象。再加上，中國移動的TD-SCDMA手機(jī)招標(biāo)案，由原本的1,200萬支縮減為120萬支，這對已經(jīng)準(zhǔn)備拿大單的眾家手機(jī)廠商來說，無疑是一大打擊。 編譯：Judith Cheng 本文授權(quán)編譯自EETimes，版權(quán)所有，謝絕轉(zhuǎn)載！ 參考原文： China white-box handset market in decline，by Peter Clarke {pagination}

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China white-box handset market in decline Peter Clarke LONDON – After a couple of recent profit warnings from white-box – or unbranded – handset manufacturers Nomura Equity Research has concluded that China's handset OEMs are facing structural problems. It puts this down to a sudden slowdown in the white-box market in June and the cancellation of 90 percent of an order for 12 million TD-SCDMA 3G handsets by China Mobile. SIM Technology Group Ltd., one of the largest handset manufacturers in China, issued a profit warning on June 17, saying it expected to make a loss in the first half of 2011. SIM attributed the potential loss to "the significant reduction in demand during the past few weeks in the open market and the push out of TD-SCDMA handset tender." Nomura analysts stated that SIM had seen a more than 50 percent decline in 2G handset revenues since May and that several TD-SCDMA projects had been cancelled. Longcheer, another major handset design house in China, may have implemented significant employee layoffs recently, according to Nomura analyst Leping Huang. The company announced its first quarterly loss in eight years in the third fiscal quarter ended March 31, 2011. When the financial results were announced Deng Hua, CEO, commented: "The market for our mainstay feature phones products continue to remain challenging due to the excess capacity and adverse competition both upstream and downstream." He added that Longcheer would exercise more stringent control over costs and expenses to remain competitive. Nomura analysts ascribed the slowdown to faster than expected uptake of 3G in China, Patent infringement lawsuits conducted against white-box manufacturers in China by Nokia and a crack down on white-box manufacturers in Shenzhen by the Chinese government. Nomura said there is also growing evidence of a macro-economic slowdown in south-east Asia. At the same time China Mobile has reduced its requirement for TD-SCDMA handsets from 12 million handsets to 1.2 million, which is set to challenge handset design houses and OEMs that had been gearing up to meet orders, Nomura said.